The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
권호 표지
DOI QR코드

DOI QR Code

Internet Broadcasting As a Place for Conspiracy Theory or Discussion: Focus on BJ Hammer Wife of Afreeca TV

음모론 혹은 토론의 장으로써의 인터넷 방송: Afreeca TV의 망치부인을 중심으로

  • Han, Sukhee (Department of Media Communication, Graduate School, Hanyang University)
  • 한석희 (한양대학교 미디어 커뮤니케이션 대학원)
  • Received : 2017.05.26
  • Accepted : 2017.08.11
  • Published : 2017.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study analyzes various aspects of the Internet broadcasting that has rapidly increased in South Korea recently. Due to the development of technology, the Internet Broadcasting industry that ordinary viewers do the broadcasting themselves has appeared. Today, the most popular platform of the Internet broadcasting in South Korea is "Afreeca TV", which allows BJs do broadcasting in their channel with own contents. Related to current chaotic Korean society, Current Affairs/Politics becomes one of the new popular genres. Specifically, this study focuses on BJ Hammer Wife as a case study, who is famous in the Current Affairs/Politics industry. Then it examines what characteristics of her channel, her opinions, and the method of communication with common viewers implicate messages regarding the freedom of speech in South Korea. Throughout this, it explores that the Internet Broadcasting functions as a place for conspiracy or discussion, and discusses the blueprint of the Internet broadcasting.

본 연구는 현재 한국 사회에서 크게 성장 중인 인터넷 방송의 모습을 탐구한다. 기술이 발달함에 따라, 기존의 시청자들 개인이 스스로 방송하게 되는 인터넷 방송 시장이 새롭게 태어났다. 국내에서 가장 대중적인 인터넷 방송플랫폼은 Afreeca TV로, Broadcasting Jockey(BJ)들이 자신의 채널에서 고유의 콘텐츠로 다양한 장르의 방송을 하고 있다. 근래의 혼란스러운 한국 사회와 맞물려, 시사/정치의 장르도 인기가 점점 높아진 장르로 변하고 있다. 구체적으로, 본 연구는 시사/정치 부분에서 유명한 BJ 망치부인을 사례를 중심으로 분석하여, 그녀의 채널의 특징, 의견, 시청자들과 소통 방법이 한국 사회에서 언론의 자유에 대해 어떠한 시사점을 던지는 지 등을 분석한다. 이를 통해, 인터넷 방송이 음모론 혹은 토론의 장이 되는지에 대해 입체적으로 탐구하고, 더 나아가 인터넷 방송의 청사진에 대해 토론한다.

Keywords

References

  1. Yeongji Seo, "Ex-President Park's Bribe Has Increased from 433 Billion to 592 Billion", Hani, Apr 2017.
  2. Jeongseouk Han, "Common Mistake About Freedom of Media and Expression", Future Korea, Feb 2017.
  3. Seong Ku Hong, "A Study on Web-casting Development and Its Service System", Journal of Social Science, Vol. 45, No. 1, pp. 115-137, Aug 2006.
  4. Sungil Ryu, Sunmi Lee, "Development Direction of Video Contents Services in Mobile Era: On the Case of Afreeca-TV", The Journal of Korea Contents Association, pp. 155-156, May 2013.
  5. Kangseok Kim, "Industry Condition of Internet Video Contents and Diagnosis of Direction of Improvement", Focus on MCN", Korean Journal of Broadcasting and Telecommunication Studies, Apr 2016.
  6. Seolye Kim, Eun Yu, Jaemin Jung, "The Impact of Viewing Motivation and Social Viewing on Continued Use and Willingness to Pay in the Personal Broadcasting Service: Focused on Afreeca TV", Review of Culture & Economy, Vol. 19, No. 3, pp. 57-84, Dec 2016.
  7. Sukhee Han, "Exploring the Traits of Popular Channels of Afreeca TV", The Journal of The Institute of Internet, Broadcasting, and Communication, Vol. 17, No. 2, pp. 33-38, Apr 2017. DOI: https://doi.org/10.7236/JIIBC.2017.17.2.33
  8. Yoosung Kim, "Famous 6 Afreeca BJs Go to Korea Communications Standards Commission, Which Realizes that Social Responsibility Has Increased", eDaily, Feb 2016.
  9. Hyeonjin Son, "Who Is Hammer Wife Doing Internet Broadcasting on Live", Asia Economy, Mar 2016.
  10. Aram Lee, "Famous People: Afreeca BJ 'Hammer Wife', Kyeongsun Lee", Newspaper and Broadcasting, pp. 48-49. Aug 2008.
  11. Miran Kim, "Hammer Wife Goes to Jail and Prepares a Trial of Appeal", Gobal News, Nov 2012.
  12. Seojun Lee, "'Hammer Wife' Kyeongsun Lee Prepares a Claim for Damages About Hundreds of Millions of Won Against 'Left Hang Up The Head' and a Nation, JTBC, Mar 2016.
  13. Hyunah Kim, "National Assembly Research Service Claims 'Regulation of Internet Personal Broadcasting Needs Cooperation Rather Than Enforcement'", eDaily, Jul 2017.
  14. Korea Communications Standards Commission, "Communication Civil Complaint FAQ", 2017.
  15. Jaejin Lee, "Media and Law", Seoul: Communication Books, 2013.
  16. Hyunwoong Moon, "Left People Claims 'The Background of Terror on Ambassador Lippert is the United States'. It is Another Unreasonable Conspiracy Theory. Chosun Ilbo, Mar 2015.
  17. Kyeongsun Lee, "Pig Stimulant Covers by a Picture of Room Salong? Is a Memo Written by Minsoon Song 2nd NLL North Korea Fabrication? North Korea Does Not Ask South Korea's Opinion Regarding Minsson Song Issue!", April 2017.
  18. Sijik Lee, "Problems and Resolutions of Internet Personal Broadcasting", Korea Information Society Development Institute, Feb 2015.
  19. Heejung Ahn, "For Drug-like Internet Broadcasting, Regulation Authorities Should Take Action", ZDNET, Jul 2016.
  20. Yongsik Moon, "There Is No Talent That Wins Over Steadiness", Paju: 21Century Books, 2011.
  21. Bohee Han, "Conspiracy Trend or Our Attitude to Prepare Conspiracy Theory", Literature & Society, Vol. 26, No. 4, pp. 296-315, Nov 2013.
  22. Sujin Oh, "People's Coalition for Media Reform Represents Media Policy for The Next Government", Yonhap News, Apr 2017.
  23. Minkyung Jung, "Law for Cleaning Fake News? It Could Be Oppression for Criticizing Presidential Candidate'", Media Today, Apr 2017.
  24. Miyeon Kim, "Korea Communications Standards Commission Suggests Self-Regulation Guidelines for Internet Broadcasting Service Company, News Tomato, Oct 2016.
  25. Afreeca TV, "Policy Information", 2017.
  26. Jinbong Choi, Misun Lee, "News Content Consumption Analysis of News Consumers in The Era of New Media", Journal of The Korea Contents Association, Vol. 17, No. 2, pp. 207-218, Feb 2017. https://doi.org/10.5392/JKCA.2017.17.02.207
  27. http://afreecatv.com/gtv7
  28. https://www.youtube.com/user/MrPark2012/featured