참고문헌
- 구동모(2013), 연구방법론, 학현사.
- 김상조.정선미(2014), "SNS에서의 외식정보 전달자특성과 정보가치가 이용자의 외식업체 방문의도에 미치는 영향," 인터넷전자상거래연구, 14(6), 127-126.
- 김세준.이세진(2013), "정보원, 메시지의 유형 및 수신자 성향에 따른 구전효과 연구", 광고연구, 96, 100-136.
- 김재휘.김지홍(2004), "메시지의 현출성과 수용자의 신념 및 지각된 정 보가치가 구전의도에 미치는 영향," 한국심리학회지: 사회 및 성격, 18(2), 91-105.
- 김현정.표희선.한미정(2011), "파워블로그 포스트의 광고 효과 및 구전 효과에 관한 분석," 한국광고홍보학보, 13(4), 315-362.
- 박주연.임일.성창수(2016), "소셜미디어 활용이 창업자의 암묵적 지식과 창의성의 관계에 미치는 영향," 경영과 정보연구, vol.35(2), 255-271.
- 박정미.황성진(2012), "화장품 블로그의 정보특성이 구전수용과정의 신뢰와 구전효과에 미치는 영향," 한국복식학, 62(2), 13-25.
- 박진영(2013), "SNS를 통한 구전정보의 특성이 구전 효과에 미치는 영향," 관광연구, 27(6), 385-408.
- 박탄우.이경렬(2014), "SNS상의 온라인 구전의 정보처리과정에 관한 통합모형의 개발에 관한 연구," 광고연구, 100, 172-224.
- 성혜진.고재윤(2012), "외식소비자 SNS 정보품질특성이 만족과 지속적 이용의도에 미치는 영향 - 확장된 기술수용모델(ETAM)을 중심으로," 관광.레저연구, 24(2), 197-216.
- 오은혜(2012), 'SNS의 수용결정에 영향을 미치는 SNS의 주요 특성에 관한 연구', 경영과 정보연구, 31(3), 47-73.
- 윤대홍.강용수(2016), "소셜네트워크 서비스에서 SNS광고 구전 제약요인에 관한 연구," 경영과 정보연구, 35(1), 69-84.
- 윤혜정.안승혜.이중정(2012), "파워블로그의 신뢰 요인이 제품 및 서비스 구매 의도에 미치는 영향," 한국콘텐츠학회, 12(2), 411-419. https://doi.org/10.5392/JKCA.2012.12.02.411
- 이동근.나태균(2016), "온라인 외식정보원천의 신뢰성이 정보 유용성, 구전정보의 수용, 행동의도에 미치는 영향," 관광연구저널, 30(1), 261-274.
- 이지원.강인원.정성운(2011), "SNS상의 콘텐츠품질이 사용자의 수용태도와 구전활동에 미치는 영향," 지식경영연구, 12(5), 1- 10.
- 이철성.이호배.이상문.김장현(2013), "온라인 구매상황에서 구전 정보의 정보적 특성이 구전 수용에 미치는 영향: 신뢰성과 유용성의 매개적 역할," 유통경영학회지, 59-75.
- 전경숙.박혜정(2012), "마켓메이븐의 개념 및 소비행동적 특성", 한국의류학회지, 36(5), 562-572. https://doi.org/10.5850/JKSCT.2012.36.5.562
- 정승환.김재석(2012), "웹사이트의 지각된 신기성 체험이 방문태도, 만족도와 재방문의도간의 관계분석 - 안산국제거리극 축제를 중심으로," e-비즈니스연구, 13(4), 53-75.
- 제민지.김영국(2011), "레스토랑 블로그의 신뢰도, 지각위험, 지각혜택 및 구매의도와의 관계", 외식경영연구, 14(3), 157-174.
- 한국인터넷진흥원(2015), 2015년 인터넷이용 실태조사 최종보고서, 미래창조과학부, 한국인터넷진흥원
- Baker, T. L., James B. H. and L. L. Scribner(2002), "The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The roles of product Knowledge and involvement," Journal of marketing theory and practice, 10(4), 45-57. https://doi.org/10.1080/10696679.2002.11501925
- Berger, Jonah and Katherine L. Milkman(2011), "What Makes online Content Viral?", Journal of Marketing Research, 49(2), 192-205. https://doi.org/10.1509/jmr.10.0353
- Chen, Xu., Jie Sheng, Xiaojun Wang, and Jiangshan Deng(2016), "Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective," Discrete Dynamics in Nature and Society, 2016, Article ID 9354519, 1-19.
- Clark, Roald A. and Ronlad E. Goldsmith(2005), "Market mavens: Psychological influences", Psychology and marketing, 22(4), 289-312. https://doi.org/10.1002/mar.20060
- Clark, Ronald A., Ronald E. Goldsmith and Elizabeth B. Goldsmith(2008), "Market mavenism and consumer self-confidence," Journal of Consumer Behaviour, 7, 239-248. https://doi.org/10.1002/cb.248
- Feick, Lawrence and Linda Price(1987), "The market maven: A diffuser of marketplace information", The journal of Marketing, 51(1), 83-97. https://doi.org/10.1177/002224298705100107
- Fogg, B. J.(2003), "Prominence-interpretation theory: explaining how people assess credibility online," In: Proceedings of CHI'03, Extended Abstracts on Human Factors in Computing Systems, 722-723.
- Fornell, Cales and David F. Larcker(1981), "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
- Ge M, C. Delgado-Battenfeld And D. Jannach(2010), "Beyond accuracy: evaluating recommender systems by coverage and serendipity," In: Proceedings of the fourth ACM conference on recommender system, 257-260.
- Gilly, M. C., J. L. Graham, M. Wolfinbarger, M. F. Laur and L. J. Yale(1998), "A Dyadic Study of Interpersonal Information Search," Journal of the Academic of Marketing Science, 26, No. 2, 83-100. https://doi.org/10.1177/0092070398262001
- Goldsmith, R. E., L. R. Flynn and E. B. Goldsmith(2003), "Innovative consumers and market mavens", Journal of Marketing Theory and Practice, Vol. 11 No. 4, pp.54-65. https://doi.org/10.1080/10696679.2003.11658508
- Holbrook, Morris B.(1994), "The Nature of Customer Value: An Axiology of Services in the Consumption Experience," in Service Quality: New Directions in Theory and Practice, Roland T. Rust and Richard L. Oliver, (Eds.), Newbury Park, CA: Sage.
- Hurley, Neil and Mi Zhang(2011), "Novelty and Diversity in Top-N Recommendation - Analysis and Evaluation," Journal ACM Transactions on Internet Technology , TOIT Homepage archive, 10 Issue 4, Article No. 14)
- Jeong, E. & S. Jang(2011), Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations, International Journal of Hospitality Management, 30(2), 356-366. https://doi.org/10.1016/j.ijhm.2010.08.005
- Johnson, T., and B. Kaye(2007), Blog readers: Predictors of reliance on Webblogs. In M. Tremayne(Ed.), Blogging, Citizenship and the Future of Media. New York: Routledge, 165-184.
- Jun, ST and KH Kim(2012), "The influence of twosided WOM on consumers' brand attitudes in an online context," Korea Marketing Review, 27(1), 45-66.
- Jung, BC and J O, Koo(2013), "The effects of SNS messenger's traits and SNS information characteristics on the purchase intention," Journal of Corporation Management Research, 20(2), 251- 272.
- Kahn, Beverly K., Diane M. Strong., and Richard Y. Wang(2002), "Information quality benchmarks: Product and service performance," Communications of the ACM, 45(4), 184-192. https://doi.org/10.1145/505248.506007
- Kaye B. K.(2007), Blog use motivations: An exploratory study. In M. Tremayne(Ed.). Blogging, Citizenship, the Future of Media. New York: Routledge, 127-149.
- Koo, Dong-Mo and Ji-Hoon Lee(2011), "Inter-relationships among dominance, energetic and tense arousal, and pleasure, and differences in their impacts under online vs. offline environment," Computers in Human Behavior, 27(5), 1740-1750. https://doi.org/10.1016/j.chb.2011.03.001
- Kozinets, R. V., K. Valck, A. C. Wojnicki and S. Wilner(2010), "Networked Marra-tives: Understanding Word- Of-Mouth Marketing in Online Communities," Journal of Marketing, 74(1), 71-89. https://doi.org/10.1509/jmkg.74.2.71
- Kwon, Ohbyung and Yixing Wen(2010), "An empirical study of the factors affecting social network service use", Computers in human behavior, 26(2), 254-263. https://doi.org/10.1016/j.chb.2009.04.011
- Lichtenstein, Donald R. and Scot Burton(1990), "An Assessment of the Moderating Effects of Market Mavenism and Value Consciousness on Price-Quality Perception Accurac", Advances in Consumer Research, 17, 53-59. https://doi.org/10.1086/208536
- Lin, Kuan-Yu and Hsi-Peng Lu(2011), "Why people use social networking sites: An empirical study integrating network externalities and motivation theory", Computers in Human Behavior, 27(3), 1152-1161. https://doi.org/10.1016/j.chb.2010.12.009
- Mathwick, Charla, Naresh K. Malhotra, and Edward Rigdon(2002), "The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison," Journal of Retailing, 78. 51-60. https://doi.org/10.1016/S0022-4359(01)00066-5
- McKinney, Vicki, Kanghyun Yoon and Fatemeh "Mariam" Zahedi(2002), "The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach," Information Systems Research, 13(3), 296-315. https://doi.org/10.1287/isre.13.3.296.76
- Metzger, Miriam J. and Andrew J. Flanagin(2013), "Credibility and trust of information in online environments: The use of cognitive heuristics," Journal of Pragmatics, 59, 210-220. https://doi.org/10.1016/j.pragma.2013.07.012
- Metzger, Miriam J.(2007), "Making sense of credibility on the Web: models for evaluating online information and recommendations for future research," Journal of the Accociation for Information Science and Technology, 58 (13), 2078-2091.
- Niehm, L. S., Fiore, A. M., Jeong, M. and Kim, H.J.(2007), "'Pop-up retail' acceptability as an innovative business strategy and enhancer of the consumer shopping experience", Journal of Shopping Center Research, Vol.13(2), 1-30.
- Qutaishat, Fadi Taher(2013), "Users' Perceptions towards Website Quality and Its Effect on Intention to Use E-government Services in Jordan," International Business Research, 6(1), 97-105.
- Schindler, Robert M. and Barbara Bickar(2012), "Perceived helpfulness of online consumer reviews: The role of message content and style," Journal of Consumer Behaviour, 11, 234-243. https://doi.org/10.1002/cb.1372
- Schlosser, Ann E.(2011), "Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments," Journal of Consumer Psychology, 21(3), 226-239. https://doi.org/10.1016/j.jcps.2011.04.002
- See-To, Eric W. K., and Kevin K. W. Ho(2014), "Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis," Computers in Human Behavior, 31, 182-189. https://doi.org/10.1016/j.chb.2013.10.013
- Shim, S. W. and W. H. Kim(2011), "A study on the effects of college students' use motives of social media on advertisement uses," The Korean Journal of Advertising and Public Relations, 13(2), 342-376.
- Vargas Saul(2011), "New approaches to diversity and novelty in recommender systems," In: Fourth BCS-IRSG symposium on future directions in information access (FDIA 2011), Koblenz, 31 August 2011.
- Walsh. Gianfranco., Kevin P. Gwinner, and Scott R. Swanson(2004) "What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion," Journal of Consumer Marketing, 21(2), 109-122 https://doi.org/10.1108/07363760410525678
- Xu, Y. and Hainan Yin(2008), "Novelty and topicality in interactive information retrieval," Journal of the American Society for Information Science and Technology, 59(2):201-215 https://doi.org/10.1002/asi.20709
- Yang, J. and J. Leskovec(2010), "Modeling Information Diffusion in Implicit Networks," 2010 IEEE International Conference on Data Mining, Sydney, NSW, 599-608.
- Zaidi-Chtourou, Sabrina and Laid Bouzidi(2010), "Information Usefulness in an Information System: Performance at the Strategic Level of the Organization,", Communications of the IBIMA, 2010, Article ID 613429, 18 pages