Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Comparative Study on Hospital Choice Factors between First-visit and Revisit patients in General Hospitals

초진과 재진환자의 종합병원 선택요인 비교분석

  • Yang, Jong-Hyun (Department of Health Administration, Jungwon University)
  • 양종현 (중원대학교 보건행정학과)
  • Received : 2017.05.15
  • Accepted : 2017.07.20
  • Published : 2017.07.28
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Abstract

The purposes of this study is to analysis the differences of the hospital choice factors between first-visit and revisit patients in general hospitals. The samples used for data analysis are 499 outpatients of G, H, S, U hospitals using a standardized questionnaires in 4 provinces. In case of first-visit patients, human, effectiveness and accessibility factors were found to have a significant positive(+) effect on hospital choice factors. In case of revisit patients, human, physical, accessibility, image of hospital and salary factors were found to have a significant positive(+) effect on hospital choice factors. Based on these results, this study suggests implications to improve customer satisfaction, profitability and provide a high-quality medical service by making effectively use of planning strategies of hospital management with a variety of factors.

본 연구는 초진환자와 재진환자의 병원선택요인을 비교 분석하기 위한 목적으로 수행하였다. 4개 지역 G, H, S, U 종합병원을 이용한 외래환자를 대상으로 2016년 8월 1일부터 8월 31일까지 4주간 직접 설문조사를 통해 499부의 자료를 수집하였다. 주요 연구결과는 다음과 같다. 초진환자의 경우 인적요인, 효율성요인 접근성요인이 유의한 양(+)의 영향력을 미쳤다. 그리고 재진환자의 경우 인적요인, 물리적요인, 접근성요인, 대외이미지요인, 소득이 유의한 양(+)의 영향력을 미치는 것으로 나타났다. 본 연구 결과를 통해, 초진과 재진환자의 병원선택요인을 비교 분석하고 고객만족도를 높여 궁극적으로 수익성의 제고를 통하여 병원경영 전략을 수립하는데 중요한 참고자료가 될 수 있기를 기대한다.

Keywords

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