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철도물류의 지속적 이용의도에 미치는 서비스 품질의 영향력 - 물류성과의 매개효과를 중심으로

Impact of Service Quality on the Intent of Continuous Use of Railroad Logistics - Focusing on the Mediation Effect of Logistics

  • 투고 : 2017.04.28
  • 심사 : 2017.05.22
  • 발행 : 2017.06.30

초록

본 연구는 물류 서비스 품질 인식이 물류성과를 매개하여 철도물류의 지속적 이용에 미치는 영향을 연구하고자 하였다. 분석결과 경제품질, 정보품질, 관계품질이 물류성과를 완전 매개하여 지속적 이용의도에 영향을 미치는 것으로 나타났다. 이를 바탕으로 철도물류의 지속적 이용의도 모형을 제안하였다. 본 연구결과는 철도물류의 지속적 이용은 철도물류 이용으로 인한 물류성과로 인해 형성되는 것을 알 수 있으며, 이를 위해서 이용고객의 경제품질, 정보품질과 관계품질에 대한 인식을 높일 수 있는 서비스 개선이 필요하다는 실무적 방향을 제시하였다.

This study analyzes the impact on continuous use of railroad logistics by mediating the logistics performance of recognition on the logistics service quality. According to the results, economic quality, information quality and relationship quality have impacts on the intent of continuous use by fully mediating logistics performance. Based on these results, a model for intent of continuous use of railroad logistics was proposed. As for the results of this study, it can be seen that the continuous use of railroad logistics is formed by the logistics performance due to the use of railroad logistics and, for this, a practical direction is suggested: the improvement of service is required, by which the recognition can be enhanced for the economic quality, information quality and relationship quality of the customers.

키워드

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