Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Impact on organizational trust and cooperative intention from expectations of ski hobbyists for 2018 Pyeongchang Olympic Winter Games

2018평창동계올림픽에 대한 스키동호인들의 기대감이 조직신뢰 및 협력의사에 미치는 영향

  • Received : 2017.03.14
  • Accepted : 2017.05.20
  • Published : 2017.05.28
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Abstract

This study is to investigate the relationship among anticipation, organizational trust and cooperative intention of members of ski club for 2018 Pyeongchang Winter Olympics. Moreover, to provide the basic data for Gangwon-do Province, Pyeongchang-gun and 2018 Pyeongchang Winter Olympics committee and to propose a plan to become a successful tournament by leading to take active participation and cooperation of the ski club members. In order to achieve these objectives, this study was given to a sampling of 341 people from members of ski club in Gangwon W, F resort. First, there was correlation static (+) between expectations and organizational trust among all factors and partially impact on an organizational trust by economic/industrial and social/cultural factors as a sub factors of expectation. Second, correlation static (+) between expectations and cooperative intention among all factors and significant impact on cooperative intention by social/cultural factors as a sub factors of expectation. Third, correlation static (+) between organizational trust and cooperative intention among all factors and significant impact on cooperative intention by trust factor as a sub factors of expectation.

본 연구는 2018평창동계올림픽에 대한 스키동호인들의 기대감, 조직신뢰, 협력의사의 관계를 규명하기 위해 강원도 W, F리조트를 이용하는 동호인을 모집단으로 선정하여 목적적 표집방법으로 341명을 표집한 후 SPSS/WIN VERSION 18.0 프로그램을 이용하여 분석을 실시하였다. 이러한 연구목적과 방법을 통한 결론은 다음과 같다. 첫째, 기대감과 조직신뢰 모든 변인들 간에 정적(+)상관관계가 있고, 기대감의 하위요인인 경제/산업, 사회/문화요인은 조직신뢰에 부분적으로 유의한 영향을 미쳤다. 둘째, 기대감과 협력의사 모든 변인들 간에 정적(+)상관관계가 있고, 기대감의 하위요인인 사회/문화요인은 협력의사에 유의한 영향을 미쳤다. 셋째, 조직신뢰와 협력의사 모든 변인들 간에 정적(+)상관관계가 있고, 조직신뢰의 하위요인인 믿음요인은 협력의사에 유의한 영향을 미쳤다.

Keywords

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