융합정보논문지 (Journal of Convergence for Information Technology)

중소기업융합학회 (Convergence Society for SMB)
권호 표지
DOI QR코드

DOI QR Code

중소기업의 리스크 인지와 CSR 수행 효과

Risk Perception and CSR Performance of SME's

  • 박현숙 (서울벤처대학원대학교 융합산업학과) ;
  • 남상욱 (서원대학교 금융보험학과)
  • Park, Hyeon-Suk (Department of Convergence Industry, Seoul Venture University) ;
  • Nam, Sang-Wook (Department of Finance and Insurance, Seowon University)
  • 투고 : 2017.07.31
  • 심사 : 2017.08.20
  • 발행 : 2017.08.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

이 연구는 중소기업을 대상으로 CSR 수행이 경영성과에 영향을 미치는지와 더불어 경영환경을 둘러싼 사업리스크 인지도에 따라 CSR의 수행 효과가 달리 나타나는지를 분석하였다. 이를 위해 먼저 중소기업이 사업 리스크를 어느 정도 인지하고 있느냐를 기준으로 분석대상 기업을 두 집단으로 분류하고, 이들 두 집단의 CSR 수행 효과와 함께 두 집단 간 CSR의 수행 효과가 차이가 있는지를 잠재평균 비교를 통해 판별해 보았다. 그 결과, 우선 CSR의 수행은 중소기업의 경영성과에 긍정적으로 작용함이 재확인되었다. 그리고 CSR의 수행 효과는 사업 리스크의 인지도가 낮은 집단에 비해 리스크 인지도가 높은 집단에서 통계적으로 유의한 수준에서 상대적으로 더 크게 발휘되는 것으로 나타났다.

This study analyzed the effect of CSR activities on SME's depending on the degree of risk perception of business environment. We first classify the analysis target SEM's into two groups according to the degree of risk perception, and to examine whether there is any difference in the effect of CSR activities through latent mean analysis. Findings revealed that at First, CSR activities has a significantly positive effect on the improvement of management performance. Also, risk perceptions motives affect positively on CSR activities, the high risk perceptions group was noted to be strongly the effect of CSR activities.

키워드

참고문헌

  1. M. Friedman. (2005). The Good Company: A Survey of Corporate Social Responsibility. New York : The Economist.
  2. J. Bakan. (2004). The Corporation: The Pathological Pursuit of Profit and Power. New York : A Division of Simon & Schuster.
  3. J. D. Margolis & J. P. Walsh. (2003). Misery Loves Companies: Rethinking Social Initiatives by Business. Administrative Science Quarterly, 48(2), 268-305. DOI : 10.2307/3556659
  4. D. B. Montgomery & C. A. Ramus. (2003). Corporate Social Responsibility Reputation Effects on MBA Job Choice. Stanford : Stanford GSB Working Paper. DOI : 10.2139/ssrn.412124
  5. J. J. Asongu. (2007). Innovation as an Argument for Corporate Social Responsibility. Journal of Business and Public Policy, 1(3), 1-21.
  6. M. Hammer. (2001). The Superefficient Company. Havard Business Review, 79, 82-91.
  7. J. A. Aragon, T. N. Hurtado, S. Sharma & J. V. Garcia. (2008). Environmental strategy and performance in small firms; A resource-based perspective. Journal of Environmental Management, 86(1), 88-103. DOI : 10.1016/j.jenvman.2006.11.022
  8. C. H. Chang. (2014). Proactive and reactive corporate social responsibility: antecedent and consequence. Journal of Management decision, 53(2), 51-468. DOI : 10.1108/md-02-2014-0060
  9. J. H. Bae. (2016). The Effect of SME's Organizational Capabilities on CSR and Business Performance. Unpublished doctoral dissertation. Seoul Venture University, Seoul.
  10. S. Y. Byun & J. W. Kim. (2011). Strategic CSR and Corporate Performance in Korean and Japanese Corporations. International Business Journal, 22(1), 83-110.
  11. Y. C. Chang & C. Y. Ahn. (2012). Corporate Social Responsibility and Corporate Performance Competitiveness. Korean Journal of Business Administration, 25(9), 3553-3577.
  12. S. W. Nam. (2010). A Comparative Study on the Trust Level of the Life Insurance Industries in Korea, Japan and China. Korea Insurance Journal, 86, 83-111.
  13. H. B. Lee, C. M. Lee & A. R. Choi. (2009). Determinants of CSR Activities in Korean Insurance Companies. Journal of Risk Management, 20(1), 149-168. DOI : 10.21480/tjrm.20.1.200906.006
  14. S. W. Nam. (2012). The Relationship between the Advertising Attributes and Comsumer's Trust Level of the Insurance Company. Korea Insurance Journal, 93, 131-158.
  15. S. W. Nam. (2016). The Empirical Study on CSR Activity of Insurance Company and Comsumer's Trust in Korea. Journal of Risk Management, 27(1), 33-65. DOI : 10.21480/tjrm.27.1.201603.002
  16. S. J. Kim & J. K. Kim. (2010). The Effect of Corporate Social Responsibility on Corporate Image. Journal of Korean Marketing Association, 11(4), 49-67.