References
- 양윤직, "콘텐츠, SNS검색," 동아비즈니스 리뷰, 제213호, p.11, 2016.
- R. Grover and J. Fine, The sound of many hands zapping, BusinessWeek, 2006(5).
- F. R. Kardes, M. L. Cronley, J. J. Kellaris, and S. S. Posavac, "The role of selective information processing in price-quality inference," J. Consumer Res., Vol.31, No.2, pp.368-374, 2004. https://doi.org/10.1086/422115
- Xiaojing Yang and Robert E. Smith, "Beyond Attention Effect : Modeling the Persuasive and Emotional Effects of Advertising Creativity," Marketing Science, Vol.28, No.5, pp.935-949, 2009. https://doi.org/10.1287/mksc.1080.0460
- E. F. McQuarrie and D. G. Mick, "Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses," Journal of Consumer Research, Vol.26, Issue.1, pp.37-54, 1999(6). https://doi.org/10.1086/209549
- B. D. Till and D. W. Baack, "Recall and Persuasion: Does Creative Advertisinig Matter?," Journal of Advertising, Vol.34, Issue.3, pp.47-57, 2005. https://doi.org/10.1080/00913367.2005.10639201
- A. W. Kruglanski and D. M. Webster, "Motivated closing of the mind: "Seizing" and "freezing"," Psych. Rev., Vol.103, No.2, pp.263-283, 1996. https://doi.org/10.1037/0033-295X.103.2.263
- S. H. Ang, Y. H. Lee, and S. M. Leong, "The ad creativity cube: conceptualization and initial validation," Journal of the Academy of Marketing Science, Vol.35, Issue.2, pp.220-232, 2007. https://doi.org/10.1007/s11747-007-0042-4
- Arthur J. Kover, Stephen M. Goldberg and William L. James, "Creativity vs. Effectiveness? An Integrating Classification for Advertising," Journal of Advertising Research, Vol.35, Issue.6, pp.29-40, 1995.
- Swee Hoon Ang and Sharon Y. M. Low, "Exploring the Dimensions of Ad Creativity," Psychology & Marketing, Vol.17, Issue.10, pp.835-854, 2000(10). https://doi.org/10.1002/1520-6793(200010)17:10<835::AID-MAR1>3.0.CO;2-#
- Gerald Stone, Donna Besser and Loran E. Lewis, "Recall, Liking, and Creativity in TV Commerciais: A New Approach," Jorrnal of Advertising Research, Vol.40, Issue.3, pp.7-18, 2000(6).
- 이화자, 광고 그리고 창의성, 커뮤니케이션북스, pp.12-20, 2002.
- R. E. Smith, J. Chen, and X. Yang, "The impact of advertising creativity on the hierarchy-of-effects," J. Advertising, Vol.37, No.4, pp.47-61, 2008. https://doi.org/10.2753/JOA0091-3367370404
- Douglas West, Albert Caruana, and Kannika Leelapanyalert, "What makes Win, Place, or Show Judging Creating in Advertising at Award Shows," Journal of Advertising Research, Vol.53, No.3, pp.324-338, 2013. https://doi.org/10.2501/JAR-53-3-324-338
- Anastasiya Pocheptsova and Aparna A. Labroo, "Metacognition and consumer judgment: fluency is pleasant but disfluency ignites interest," Current Opinion in Psychology, Vol.10, pp.154-159, 2016(8). https://doi.org/10.1016/j.copsyc.2016.01.008
- R. E. Smith, S. B. MacKenzie, X. Yang, L. M. Buchholz, and W. K. Darley, "Modeling the determinants and effects of creativity in advertising," Marketing Sci., Vol.26, No.6, pp.819-833, 2007. https://doi.org/10.1287/mksc.1070.0272
- Douglas C. West, Arther J. Kover. and Albert Caruana, "Practitioner and customer views of advertising creativity," Journal of Advertising, Vol.37, No.4, pp.35-45, 2008. https://doi.org/10.2753/JOA0091-3367370403
- R. E. Smith and X. Yang, "Toward a general theory of creativity in advertising: Examining the role of divergence," Marketing Theory, Vol.4, No.1/2, pp.29-55, 2004.
- Deborah J. Maclnnis and Bernard J. Jaworski, "Information Processing from Advertisements: Toward an Integrative Framework," Journal of Marketing, Vol.53, Issue.4, pp.1-23. 1989(10). https://doi.org/10.2307/1251376
- Elliot Hirshman and Neil Mulligan, "Perceptual interference improves explicit memory but does not enhance data-driven processing," Journal of Experimental Psychology, Learning, Memory & Cognition, Vol.17, pp.507-513, 1991(5). https://doi.org/10.1037/0278-7393.17.3.507
- R. Pieters, L. Warlop, and M. Wedel, "Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory," Management Sci., Vol.48, No.6, pp.765-781, 2002. https://doi.org/10.1287/mnsc.48.6.765.192
- Daniel W. Baack, Rick T. Wilson, and Brian D. Till, "Creativity and Memory Effects Recall. Recognition and an Exploration of Nontraditional Media," Journal of Advertising, Vol.37, No.4, pp.85-94, 2007.
- S. J. Hoch and Y. Ha, "Consumer learning: Advertising and the ambiguity of product experience," J. Consumer Res., Vol.13, No.2, pp.221-223, 1986. https://doi.org/10.1086/209062
- R. E. Smith and W. R. Swinyard, "Cognitive response to advertising and trial: Belief strength, belief confidence and product curiosity," Journal of Advertising, Vol.17, No.3, pp.3-14, 1988. https://doi.org/10.1080/00913367.1988.10673118
- De Dreu and C. K. W, "Time pressure and closing of the mind in negotiation," Organ. Behav. Human Decision Proc, Vol.91, Issue.2, pp.280-295, 2003. https://doi.org/10.1016/S0749-5978(03)00022-0
- A. F. Stushlmacher and M. V. Champagne, "The impact of time pressure and information on negotiation process and decisions," Group Decision and Negotiation, Vol.9, No.6, pp.471-491, 2000. https://doi.org/10.1023/A:1008736622709
- 장선희, "시각자극의 모호함과 아이디어교류의 유무에 따른 디자인 아이디어의 창의성 예측," 한국콘텐츠학회논문지, 제16권, 제4호, pp.275-288, 2016. https://doi.org/10.5392/JKCA.2016.16.04.275
- A. H. Eagly and S. Chaiken, The Psychology of Attitudes, Harcourt, Brace Jovanovich College Publishers, Orlando, FL, 1993.
- D. M. Webster and A. W, Kruglanski, "Individual differences in need for cognitive closure," J. personality Soc. Psychology, Vol.67, No.6, pp.1049-1062, 1994. https://doi.org/10.1037/0022-3514.67.6.1049
- Sorin Solomon, David Mazursky and Jacob Goldenberg, "The Fundemental Templetes of Quality Ads," Marketing Science, Vol.18, No.3, 1999.
- Steven S. Posavac, Cracking the Code : Leveraging Consumer Psychology to Drive Profitability, Routledge, p.219, 2012.
- Claire I. Tsai and Ann L. Mcgill, "No pain, no gain? How Fluency and Construal level affect consumer confidence," Journal of Consumer Research, Vol.37, Issue.2, pp.220-232, 2011.
- Robert A Bjork and Daniel Druckman, Learning, Remembering, Believing: Enhancing Human Performance, National Academy Press Washington, D.C., 1994.
- P. Brinol, Richard E. Petty, and Zakary L. Tormala, "The Self-Validation of Cognitive Responses to Advertisements," Journal of Consumer Research, Vol.30, pp.559-573, 2006(3).
- Angela Y. Lee and Aparna A. Labroo, "The effect of conceptual and perceptual fluency on brand evaluation," Journal of Marketing Research, Vol.12, pp.151-165, 2004.
- Diemand-Yauman, Daniel M. Oppenheimer, and Erikka B. Vaughan, "Effect of Disfluency on Educational Outcomes," Cognition, Vol.118, Issue.1, pp.114-118, 2011.
- L. Festinger, A theory of cognitive dissonance, Evanstone, IL: Row, Peterson, 1957.
- H. B. Gerrard and G. C. Mathewson, "The Effects of Severity of Initiation on Liking for a Group: A Replication," Journal of Experimental Social Psychology, Vol.2, pp.278-287, 1966(7). https://doi.org/10.1016/0022-1031(66)90084-9
- S. B. MacKenzie, R. Lutz, and G. Belch, "The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations," J. Marketing Res., Vol.23, pp.130-143, 1986(5). https://doi.org/10.2307/3151660
- 소현진, "광고효과 모형에 관한 문헌연구 : 모형의 검토와 제언," 한국콘텐츠학회논문지, 제13권, 제12호, pp.986-994, 2013. https://doi.org/10.5392/JKCA.2013.13.12.986
- 김철수, "감정반응과 태도의 광고효과 중재역할 : 구조적 관계와 효과과정을 중심으로," 사회과학연구, 제8권, 제12호, pp.343-347, 1990.
- L. L. Jacoby, L. G. Allan, J. C. Collins, and L. K. Larwill, "Memory Influences Subjective Experience: Noise Judgments," Journal of Experimental Psychology : Learning, Memory, and Cognition, Vol.14, No.2, pp.240-247, 1988. https://doi.org/10.1037/0278-7393.14.2.240
- Norbert Schwarz, "Metacognitive Experiences in Consumer Judgment and Decision Making," Journal of Consumer Psychology, Vol.14, No.4, pp.332-348, 2004. https://doi.org/10.1207/s15327663jcp1404_2
- Juliet Corbin and Anselm Strauss, Basics of Qualistive Research : Technique and Procedure for Developing Grounded Theory, SAGE Publications Inc, 2007.
- 이정교, "유명인 광고모델의 카리스마가 소비자의 광고반응에 미치는 영향에 대한 연구," 한국광고홍보학보, 제17권, 제4호, pp.41-64, 2015.
- R. M. Baron and D. A. Kenny, "The Moderator-Mediator Variable Distinction in Social Psychological Re-I search: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, Vol.51, pp.1173-1182, 1986(12). https://doi.org/10.1037/0022-3514.51.6.1173