The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Evaluation for Critical Success Factors of Mobile Messenger using AHP

AHP를 이용한 모바일 메신저의 주요 성공요소 평가

  • 김종완 (삼육대학교 스미스교양대학) ;
  • 조양현 (삼육대학교 컴퓨터.메차트로닉스공학부)
  • Received : 2017.11.08
  • Accepted : 2017.12.08
  • Published : 2017.12.31
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Abstract

Advanced ICT Technologies support the chance for success in business however there are challenges that should be overcome in messenger development and the overcoming challenges will be a base line for succession in business. In this paper, we identify the characteristics of mobile messengers and evaluate users' preferences using AHP. As a result, we evaluated the critical success factors which are important in mobile messenger development. The results of AHP were generated 0.098 consistency ratio(CR). When the result is less than 0.1 in CR, the result could be accepted as trusted questions. The priority of factors was security(1.409), entertainment(0.19), communication (0.187) then this shows the users concerned in security and entertainment. These are not only development's success factors but also a good milestone to check ICT trends for setting up business chances.

모바일 메선저는 ICT의 발전에 따라 새로운 비즈니스의 성공 기회를 창출하고 있으나 한편으로는 메신저 개발 과정에서 극복해야할 도전사항들이 존재하며 이의 극복은 새로운 메신저 개발에 따른 사업 성공의 기준이 된다. 논문에서는 모바일 메신저들의 특성을 식별하고 AHP를 사용하여 사용자들의 모바일 메신저에 대한 선호도를 분석함으로써 향후, 모바일 메신저 개발에 있어서 고려해야하는 주요 성공요소를 평가하였다. 본 논문에서 메신저의 성공요소를 분석한 결과 AHP의 일관성 비율(CR)이 0.098로 도출되었으며 이는 AHP의 허용가능한 일관성 비율 범위에 해당하여 분석결과가 신뢰성이 있음을 의미한다. 주요 성공요소로는 우선순위에 따라 보안(0.409), 엔터테인먼트(0.19) 그리고 통신(0.187)이 선정되었으며 이는 개발의 성공요소일 뿐만 아니라 ICT의 트웬드에 맞는 사업성공의 이정표로 활용될 것으로 판단된다.

Keywords

Acknowledgement

Supported by : 한국연구재단

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