복식문화연구 (The Research Journal of the Costume Culture)

  • 제24권5호
  • /
  • Pages.687-696
  • /
  • 2016
  • /
  • 1226-0401(pISSN)
  • /
  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
권호 표지
DOI QR코드

DOI QR Code

The effects of young consumers' perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions

  • Smith, Madalyn (School of Human Environmental Sciences, University of Arkansas) ;
  • Cho, Eunjoo (School of Human Environmental Sciences, University of Arkansas) ;
  • Smith, Kathleen R. (School of Human Environmental Sciences, University of Arkansas)
  • 투고 : 2016.09.19
  • 심사 : 2016.10.24
  • 발행 : 2016.10.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

As consumers' interest in social responsibility (SR) has greatly increased in the last two decades, a growing body of academic research has examined the influence of consumers' environmental consciousness on their attitudes and purchase intentions toward environment-friendly apparel products. Use of environment-friendly shopping bags (EFSB; recycled and reusable bags) is an example of how apparel retailers engage in SR. However, little research has examined consumers' perceptions and their responses to the use of EFSB. To fill this research gap, this study examined the impact of young consumers' perceptions of EFSB and environmental consciousness on their attitudes and purchase intentions toward apparel retailers using EFSB. An online survey was conducted for data collection. A convenience sample of 212 college students was obtained from a large mid-Southern university in the U.S. A simple linear regression analysis was conducted to test all hypotheses. Results showed that young consumers' perceptions of EFSB positively influenced their environmental consciousness and their attitudes toward apparel retailers that use EFSB, which led to purchase intentions toward the retailers. Findings confirmed that young consumers placed a great degree of importance on EFSB and, therefore, would purchase apparel from retailers that use recycled or reusable shopping bags. These findings imply that providing EFSB is important in enhancing positive attitudes and purchase intentions toward apparel retailers.

키워드

참고문헌

  1. Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
  2. Birgelen, M. V., Semeijn, J., & Keicher, M. (2009). Packaging and proenvironmental consumption behavior: Investigating purchase and disposal decisions for beverages. Environment and Behavior, 41(1), 125-146. doi:10.1177/0013916507311140
  3. Butler, S. M., & Francis, S. (1997). The effects of environmental attitudes on apparel purchasing behavior. Clothing and Textiles Research Journal, 15(2), 76-85. doi:10.1177/0887302X9701500202
  4. Cahan, S. (2013, May 22). Cone releases the 2013 Cone communications/echo global CSR study. Cone Communications, Retrieved November 3, 2014, from http://www.conecomm.com/2013-global-csrstudy-release
  5. Calder, B. J., Philips, L. W., & Tybout, A. M. (1981). Designing research for application. Journal of Consumer Research, 8(2), 197-207. doi:10.1086/208856
  6. Dickson, M. A., & Eckman, M. (2006). Social responsibility: The concept as defined by apparel and textile scholars. Clothing and Textiles Research Journal, 24(3), 178-191. doi:10.1177/0887302X06293031
  7. Gam, H. J. (2011). Are fashion-conscious consumers more likely to adopt eco-friendly clothing?. Journal of Fashion Marketing and Management: An International Journal, 15(2), 178-193. doi:10.1108/13612021111132627
  8. Ha-Brookshire, J., & Norum, P. (2011). Cotton and sustainability: Impacting student learning through sustainable cotton summit. International Journal of Sustainability in Higher Education, 12(4), 369-380. doi:10.1108/14676371111168287
  9. Hamilton, S. F., & Zilberman, D. (2006). Green markets, eco-certification, and equilibrium fraud. Journal of Environmental Economics and Management, 52(3), 627-644. doi:10.1016/j.jeem.2006.05.002
  10. Han, T.-I., & Chung, J.-E. (2014). Korean consumers' motivations and perceived risks toward the purchase of organic cotton apparel. Clothing and Textiles Research Journal, 32(4), 235-250. doi: 10.1177/0887302X14538116
  11. Hill, J., & Lee, H.-H. (2012). Young Generation Y consumers' perceptions of sustainability in the apparel industry. Journal of Fashion Marketing and Management: An International Journal, 16(4), 477-491. doi:10.1108/13612021211265863
  12. Hiller Connell, K. Y. (2011). Exploring consumers' perceptions of eco-conscious apparel acquisition behaviors. Social Responsibility Journal, 7(1), 61-73. doi:10.1108/17471111111114549
  13. Hwang, C. G., Lee, Y.-A., & Diddi, S. (2015). Generation Y's moral obligation and purchase intentions for organic, fair-trade, and recycled apparel products. International Journal of Fashion Design, Technology and Education, 8(2), 97-107. doi:10.1080/17543266.2014.996917
  14. Hyllegard, K. H., Yan, R.-N., Ogle, J. P., & Lee, K.-H. (2012). Socially responsible labeling: The impact of hang tags on consumers' attitude and patronage intentions toward an apparel brand. Clothing and Textiles Research Journal, 30(1), 51-66. doi:10.1177/0887302X11433500
  15. Kang, J., & Kim, S.-H. (2013). What are consumers afraid of? Understanding perceived risk toward the consumption of environmentally sustainable apparel. Family and Consumer Sciences Research Journal, 41(3), 267-283. doi:10.1111/fcsr.12013
  16. Kim, H. Y., & Chung, J.-E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40-47. doi:10.1108/07363761111101930
  17. Kim, H., Lee, E.-J., & Hur, W.-M. (2012). The normative social influence on eco-friendly consumer behavior: The moderating effect of environmental marketing claims. Clothing and Textiles Research Journal, 30(1), 4-18. doi:10.1177/0887302X12440875
  18. Kim, H.-S., & Damhorst, M. L. (1998). Environmental concern and apparel consumption. Clothing and Textile Research Journal, 16(3), 126-133. doi:10.1177/0887302X9801600303
  19. Lee, H.-H., Kim, J., & Fiore, A. M. (2010). Affective and cognitive online shopping experience: Effects of image interactivity technology and experimenting with appearance. Clothing and Textiles Research Journal, 28(2), 140-154. doi:10.1177/0887302X09341586
  20. Lee, N., Choi, Y. J., Youn, C., & Lee, Y. (2012). Does green fashion retailing make consumers more eco-friendly?: The influence of green fashion products and campaigns on green consciousness and behavior. Clothing and Textiles Research Journal, 30(1), 67-82. doi:10.1177/0887302X12446065
  21. Ma, Y. J., Littrell, M. A., & Niehm, L. (2012). Young female consumers' intentions toward fair trade consumption. International Journal of Retail & Distribution Management, 40(1), 41-63. doi:10.1108/09590551211193595
  22. Marcketti, S. B., & Shelley, M. C. (2009). Consumer concern, knowledge and attitude towards counterfeit apparel products. International Journal of Consumer Studies, 33(3), 327-337. doi:10.1111/j.1470-6431.2009.00748.x
  23. Minton, A. P., & Rose, R. L. (1997). The effects of environmental concern on environment friendly consumer behavior: An exploratory study. Journal of Business Research, 40(1), 37-48. doi:10.1016/S0148-2963(96)00209-3
  24. Morgan, L. R. & Birtwistle, G. (2009). An investigation of young fashion consumers' disposal habits. International Journal of Consumer Studies, 33(2), 190-198. doi:10.1111/j.1470-6431.2009.00756.x
  25. Nielsen Company. (2012, March). The global, sociallyconscious consumer. Nielsen report. Retrieved October 22, 2014, from http://fairtrade.travel/uploads/files/Nielsenthe_Global,_Socially_Conscious_Consumer.pdf
  26. Nunnally, J. C., & Berstein, I. H. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill.
  27. Ohtomo, S., & Hirose, Y. (2007). The dual-process of reactive and intentional decision-making involved in eco-friendly behavior. Journal of Environmental Psychology, 27(2), 117-125. doi:10.1016/j.jenvp.2007.01.005
  28. Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123-205. doi:10.1016/S0065-2601(08)60214-2
  29. Yan, R-N., Hyllegard, K. H., & Blaesi, L. F. (2012). Marketing eco-fashion: The influence of brand name and message explicitness. Journal of Marketing Communications, 18(2), 151-168. doi:10.1080/13527266.2010.490420

피인용 문헌

  1. Reusable shopping bags: insights on psychological factors leading to consumers’ (sustainable) practices vol.13, pp.2, 2016, https://doi.org/10.1080/17543266.2020.1762248
  2. Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China vol.13, pp.5, 2016, https://doi.org/10.3390/su13052584