Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Importance-Performance Analysis of Selection Attributes of University Ski Lecture Environment

대학 스키 수업 환경의 선택속성 중요도-만족도 분석

  • Kim, Sung-Duck (Dept. of Sport Science of Baekseok University) ;
  • Lee, Yong-Kuk (Dept. of Adapted Physical Activity of Korea Nazarene University)
  • Received : 2016.05.03
  • Accepted : 2016.06.20
  • Published : 2016.06.28
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to evaluate selective attributes importance and satisfaction of University Ski Lecture Environment that students perceive using IPA method. In order to achieve this goal, a questionnaire was used to gather data, and the convenient sampling method was used to select 300 members from three pertinent university in Seoul and Chungcheong-do, Gyeongsang-do Province as participants of this study. Only data from 221 respondents however were used after screening data for reliability, and SPSS for Windows(21.0 version) statistical program was used to conduct descriptive analysis, factor analysis, reliability analysis, paired samples t-test analysis, independent samples t-test analysis and IPA matrix analysis. The following results were obtained. First, significant differences between the level of satisfaction and the level of importance were found for part of the selection attributes for each group. Second, Iquadrant was included with meals and information provided factors. IIquadrant was included with instructors and class program, information provided, accommodation factors. IIIquadrant was included in accommodation and meals, time-distance factors. IVquadrant was included in the information provided factor.

이 연구는 대학 스키수업 수업환경의 선택속성에 대한 중요도와 만족도 간의 차이를 비교 분석하여, 수요자 중심의 수업환경을 제공하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 서울, 충청, 경북지역에 소재하고 있는 대학에서 편의표집(convenient sampling)방법에 의해 300명을 조상대상으로 선정하였으며, 회수되지 않은 설문지 및 불성실하게 응답된 자료를 제외하여 최종적으로 221명을 표본으로 추출하였다. 자료 수집을 위한 측정도구는 설문지로 해당 분야의 전문가 검토와 요인분석에 의해 타당도를 검증받았으며, 신뢰도는 Cronbach's alpha값 .747~.891 로 나타났다. 이상의 과정을 거쳐 윈도우 SPSS 21.0 버전 통계프로그램을 이용하여 기술통계분석, 대응표본 t검정, IPA(Importance-Performance Analysis)분석을 실시한 결과는 다음과 같다. 첫째, 대학 스키수업 참가 학생의 스키수업 환경 선택속성 중요도와 만족도 간에는 유의한 차이가 있다. 둘째, 제I사분면은 식사요인과 정보제공 요인이 포함되었다. 제II사분면은 교 강사요인, 강습프로그램, 정보제공, 숙소요인이 포함되었다. III사분면은 숙소요인, 식사요인, 입지요건이 포함되었다. IV사분면은 정보제공 요인이 해당되었다.

Keywords

References

  1. J, M, Mun, "A study about course evaluation of instruction of the ski-class." Korean journal of physical education, Vol. 40, No. 1, pp. 563-575, 2001.
  2. J, H, Kim, S, G, Park, "A Study of the Function the Ski Sport in Social Sport." Kyunghee University Sports Science Institute, The Journal of Physical Education, Vol. 24, pp. 67-86. 1996.
  3. N, M, Lee, K, M, Lee, "The Effects of the Service Quality of a Ski Resort on the Reuse Thinking and the Consumptive Intention of Ski Class in College." Korean journal of physical education, Vol. 42, No. 1, pp. 421-432, 2003.
  4. Siedentop, D, "Thinking differently about secondary physical education." Journal of Physical Education, Recreation & Dance, Vol. 64, No. 9, pp. 21-32, 1992.
  5. C, Y, Lee, J, M, Kim, "The Effect of College Student's Winter Ski Class Participation Motivation in Class Satisfaction and Leisure Satisfaction." The Korean Society of Sports Science, Vol. 22, No. 6, pp. 253-266, 2013.
  6. D, W, Kim, D, H, Ro, "Motivation of the participants according to the liberal Ski goal orientation, Class satisfaction, impact on exercise adherence." The Korean Society of Sports Science, Vol. 21, No. 2, pp. 785-794, 2012.
  7. D, W, Kim, D, H, Ro, S, Y, Kim, "The relationship between a college ski class-participants recognition of a professor's behavior and intrinsic motivation, Learning flow, satisfaction with class & re-participation intention." Korean Association of Sport Pedagogy, Vol. 16, No. 4, pp. 105-124, 2009.
  8. H, S, Kim. "A study on the perceived ski resort service quality, customer satisfaction and choice attribute of the participants in college ski classes." Korean journal of physical education, Vol. 47, No. 5, pp. 233-244, 2008.
  9. H, S, Yu, S, I, Lee, H, J, Song, "The Causal Relationship of the Service Quality of the Ski Resort, Customer Satisfaction and Repurchase Intention." korean Journal of Leisure, Recreation & Park, Vol. 30, No. 1, pp. 137-150, 2006.
  10. S, Y, Lim. "The Effects of Service Encounter on the degree of participants' satisfaction and continued willingness to participate in college winter sports at a ski resort." Seoul: Graduate School of Education, Sungkyunkwan University; 2007.
  11. T, M, Oh. "Relationship between satisfaction levels with introductory university courses on winter sports and student intent to continue." Seoul: Graduate School of Education, Sungkyunkwan University; 2010.
  12. I, S, Park, "Relationship between Service Quality Recognized by Users of Ski Resort, Customer Immersion, Customer Satisfaction and Consumers' Behavior." Journal of Sport and Leisure Studies, Vol. 37, pp. 291-301. 2009.
  13. T, S, Cho, S, H, Mun "The Effect of Ski Class Satisfaction on Re-participation of Ski in University Students: Focused on Double Mediations of Professor and Education Images." Journal of Fisheries and Marine Sciences Education, Vol. 26, No. 3, pp. 553-566, 2014. https://doi.org/10.13000/JFMSE.2014.26.3.553
  14. H, S, Kim, M, J, Kim. "Focusing on the Expectancy-Disconfirmation Model: The SEM Analysis of the Factors which influence Students's Satisfaction through Participation of Ski Class in University." Korean journal of physical education, Vol. 45, No. 5, pp. 227-238, 2006.
  15. S, S, Kim, S, C, Lee, I, G, Kim. "Relationship between Participation Group and Importance Placed on Ski Resort Related Factors." Korean journal of physical education, Vol. 42, No. 3, pp. 433-443, 2003.
  16. J, H, Han. "Empirical research on structural relationship among service quality, service value, customer satisfaction, and re-visit intention in ski resort." Korean journal of physical education, Vol. 46, No. 2, pp. 227-238, 2007.
  17. C, Y, Lee, J, M, Kim, "The Effect of the Skiing Ground Service Quality Perceived by the University Students Joining Winter Ski Class on their Satisfaction and Revisit Intention." The Korean Society of Sports Science, Vol. 24, No. 1, pp. 165-174. 2015.
  18. S, D, Kim, Y, J, Choi. "The IPA on the Ski Lesson Environment Selection Attributes of Ski Trainees' Parents." The Korean Society of Sports Science, Vol. 22, No. 3, pp. 887-900, 2013.
  19. H, M, Lee. "Relationship between Service Quality, Customer Satisfaction and Intention to Revisit of Ski School in Ski Resort." Suwon: Graduate School of Sport & Leisure Studies, Kyonggi University; 2009
  20. J, H, Kang, I, K, Jeon. "Importance-performance Analysis of Attribute Assessment for Ski Resort." Journal of Sport and Leisure Studies, Vol. 45, pp. 257-268, 2011.
  21. H, L, Kim. "Priority Order Evaluation of Selection Attributes of the Ski Resort Through AHP." Korean journal of physical education, Vol. 50, No. 5, pp. 195-208, 2011.
  22. S, W, Bae. "Factors affecting skiing destination choices." Korean journal of physical education, Vol. 48, No. 2, pp. 297-307, 2009.
  23. S, K, Kim, "A Model of the Relationship between Selection Attributes and Purchase Behavior for Water Leisure Sport." Seoul: Graduate School of Physical Education, Kroean National Sport University; 2008.
  24. J, Y, Han, E, M, Choi, K,Y, Ji. "An Analysis of the Importance-Satisfation of Convergency Medical Tourism Service Quality." The Korean Society of Sports Science, Vol. 13, No. 7, pp. 403-412, 2015.
  25. J, K, Yoo. "Study of resort facilities and service satisfaction based on University Skiing Lessons." Yongin: Graduate School of Physical Education, Myongji University; 2002.
  26. Nunnally, J. C, "Psychometric theory (2nd ed.)." New York, NY: McGraw-Hill. 1978.
  27. S, W, Kim. "The Effect on Re-application of Service Satisfactions of University Student's Participating in Ski-class." Suwon: Graduate School of Sport Science, Kyonggi University; 2009.
  28. S, J, Lim. "The Influence of Encounter Service Quality on Customer Satisfaction and Customer Behavior." The Korean Society of Sports Science, Vol. 23, No. 6, pp. 827-836, 2012.
  29. S, S, Kim, J, S, Eo. "The Relationship between Ski School Students' Perceptions and Satisfaction." Korean Society For Sport Management, Vol. 5, No. 2, pp. 91-103, 2000.
  30. J, S, Kim, D, H, Kim., "Effects of Ski Slope Service Encounter on Class Satisfaction and Intention of Continuous Participation in College Students." Korean society for Wellness, Vol. 10, No. 3, pp. 41-50, 2014.
  31. H, S, Lee, G, H, An, Y, W, Ha, "Consumer behavior : decision making(6th ed)," Seoul: JypHyunJae, 2015.