Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Understandability and Information Acquisition according to Message Presenting Type of Government: Focusing on Environmental Awareness of Information Acceptor

정부의 메시지 제시 유형에 따른 이해 용이성과 정보습득에 관한 연구: 정보 수용자들의 환경의식을 중심으로

  • Kim, Eun-Hee (Dept. of Advertising & Public Relations & Journalism)
  • 김은희 (목원대학교 광고홍보언론학과)
  • Received : 2016.05.02
  • Accepted : 2016.06.20
  • Published : 2016.06.28
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Abstract

This research analyzed the relationship and the interaction effect between information understandability and information acquisition level in accordance with government's official message presentation types, in other words, press release in text form, infographic that visualize a large amount of information, and webtoon that helps to understand convoluted information in interesting ways. As a result of research, it was confirmed that there exist both main effect and interaction effect in official message types presented by government and information understandability according to the environmental awareness. In addition, the main effect per each variable was confirmed between official message types presented by government and information understandability according to the environmental awareness; however, the interaction effect per each variable was not confirmed. Such research result is meaningful in that it provides the government with basic data in obtaining the effectiveness and usefulness of the information dependent of the official message types presented by government to the information consumer facing the era of government 3.0.

본 연구는 정부의 메시지 제시 유형 즉, 텍스트 형태의 보도자료와 대량의 정보를 시각적으로 표현하기 위한 인포그래픽 그리고 어렵고 난해한 정보를 흥미롭게 제공하기 위한 웹툰이 환경의식 따른 정보의 이해 용이성과 정보습득에는 차이가 있는지 상호작용효과는 있는지 확인하였다. 연구결과, 정보의 메시지 제시 유형과 환경의식에 따른 정보이해 용이성에는 주효과와 상호작용효과가 있는 것으로 확인되었다. 또한 정부의 메시지 제시 유형과 환경 의식에 따른 정보습득에는 각각의 변인에 관한 주효과는 확인되었으나 상호작용효과는 나타나지 않았다. 이상의 연구결과는 정부 3.0시대를 맞이하여 정보 수용자들에게 제공되는 정부의 메시지 제시 유형 정보의 효용성과 유용성을 획득하기 위한 기초자료를 제공하였다는 것에 의의를 두고자 한다.

Keywords

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