• Title/Summary/Keyword: webtoon

Search Result 104, Processing Time 0.379 seconds

A Study on Kitschy Characteristics and its Consumer s of Webtoon

  • Lee, Eunkoung;Choi, Myoungsik;Kim, Cheeyong
    • Journal of Korea Multimedia Society
    • /
    • v.18 no.8
    • /
    • pp.980-987
    • /
    • 2015
  • Most of cultural area which people enjoy and consume is kitsch culture, though the culture is barely acknowledged. In this multimedia era, people create, publish and enjoy contents of 'webtoon(web+cartoon)', which is relatively faster and more convenient to enjoy comparing to published cartoon. Contrarily to its physical growth, the webtoon shows difficulty in advancing with other genres, is full of irritative factors and contents, and has tough time to become more sophisticated one. This study derived characteristics of kitsch in webtoon, suggested the way of webtoon as an art by analyzing conditions and usage motivation of webtoon. The conditions of kitsch are uniformity of mass consumption, popular vein, catharsis, vicarious satisfaction, immediate feedback-requiring image flood, and reproduction of techniques. The usage motivations of webtoon are studied as pursuit of information, entertainment, relaxation, socialization, convenience, and effectiveness. Usage motivation factors in webtoon and kitsch culture are almost identical. Contrary to its past of being underestimated and vulgarly considered, kitsch is acknowledged as an 'kitsch art'. By studying the process of becoming an art, the study has its purpose to suggest the experimental and developing way to make webtoon be acknowledged as 'webtoon art'.

The Current Service Status and the Developmental Direction of Webtoon 2.0: Focusing on the Changing of User Interface and the Applying of Multimedia Effects (웹툰 2.0의 서비스 현황과 발전 방향: 사용자 인터페이스 변화와 멀티미디어 효과 적용을 중심으로)

  • Lee, Suji;Jun, Bong Gwan
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.8
    • /
    • pp.96-108
    • /
    • 2015
  • The market of webtoon is expanding and the main users' acceptance environment of webtoon is changing from web to mobile. Among this phenomena, platform companies combined various digital technologies and a new user interface to the webtoon. The major directions of change in webtoon are applying multimedia effects and actualize the optimized form for the mobile environment represented by a smartphone. This study defined these types of webtoon as 'Webtoon 2.0' and built a separate concept from 'Webtoon 1.0' which means the early form of webtoon. Through this, we propose a new standard in classifying various types of cartoons that are sporadically serviced to users. Also, through experiments with users, we checked the current status of webtoon 2.0 and webtoon 1.0 by quantitatively measuring and analyzing the degree of user satisfaction with the current webtoon. Through this, this study suggest technical and aesthetic development application of Korean webtoon which is available to platform operators, writers and users.

Government as a Platform Revitalization Strategy Derived from Webtoon Platform Success Factors (웹툰플랫폼 성공요인에서 도출한 플랫폼 정부 활성화 방안)

  • Seo, Hyungjun
    • Journal of Digital Convergence
    • /
    • v.19 no.10
    • /
    • pp.1-13
    • /
    • 2021
  • This study postulates that Government as a Platform(GaaP) could be a next generation government model, drawing activation strategy from success factors of webtoon platform by NAVER. It suggests success factors of Naver webtoon case based on three main components of platform strategy. First, in the aspect of platform infrastructure, Naver webtoon was established based on powerful portal site by parent company Naver and improved platform accessibility through using webtoon without login. Second, in the aspect of stakeholder engagement, Naver webtoon has offed webtoon at no cost and it has taken an intermediary role for supporting the stakeholders with PPS. Third, in the aspect of outputs production, Naver webtoon offered real time feedback from webtoon users that could affect webtoon production and established incubating system that allow users to create their webtoon. And due to PPS, it makes possible to various create second outputs based on webtoon, which can contribute to activating webtoon ecosystem.

A Study on Subscriber's Preference Factors through Korea, United States and Japan Webtoon Data Analysis : With Naver Webtoon (한, 미, 일 웹툰 분석을 통한 구독자 선호 요인 탐색 : 네이버 웹툰을 중심으로)

  • Do, Sang-Beum;Kang, Juyoung
    • The Journal of Bigdata
    • /
    • v.3 no.1
    • /
    • pp.21-32
    • /
    • 2018
  • Currently, Webtoon Industry is promising as high potential market from it's high growth trend. The best advantage webtoon propose is that webtoon can provide appropriate service to customers with various needs. For this feature, webtoon industry is expanding throughout the world. This situation may give a great chance for authors and webtoon service corporation to export webtoon contents. Also, this situation could be an opportunity for webtoon to become a new "Korean Wave" contents. For successful advance to market, a close analysis for customers of exporting countries. In this research, we collected the data from Naver Webtoon and analyzed the features of webtoons and webtoon subscribers according to countries. With this research, it would be possible to find out specific methods and variables which affect the preference of webtoon subscribers.

Effects of Product Type and Webtoon Attitude in Webtoon PPL (웹툰 PPL에 대한 제품유형과 웹툰 태도의 효과 연구)

  • Kim, Sojung
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.8
    • /
    • pp.186-198
    • /
    • 2020
  • The current study examines how product type and attitudes toward the webtoon - a digital comic that originated in Korea - affect consumer responses to webtoon product placement (PPL). Specifically, it examines the following responses: the perception of PPL intrusiveness, attitudes toward the PPL, attitudes toward the brand, word-of-mouth intention, and purchase intention. It further investigates how PPL type interacts with product type and attitudes toward the webtoon on consumer responses to the PPL. The findings from a 2 (product type: functional vs. hedonic) × 2 (attitudes toward the webtoon: negative vs. positive) × 2 (PPL type: creative placement vs. on-set placement) between-subject experimental study suggest the following: consumer responses to PPL in webtoon is more positive when the product is hedonic (vs. functional) and when attitudes toward the webtoon are positive (vs. negative). This study further suggests when subjects felt favorably toward the webtoon, the creative placement produced weaker perceptions of PPL intrusiveness and more favorable attitudes toward the PPL than the on-set placement. On the other hand, when subjects felt negatively toward the webtoon, the on-set placement evoked weaker perceptions of intrusiveness and more favorable attitudes toward the PPL than did the creative placement.

A Study on the Archiving of Webtoon (웹툰의 아카이빙 방안 연구)

  • Han, Hyekyung
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.11 no.2
    • /
    • pp.91-100
    • /
    • 2015
  • The environment of using digital devices has been developed day by day, as mobile communication network has been fast and smart phone and tablet PC have been spread. When the environment changing, the contents consumers prefer have been changing too. The Webtoon became the representative contents of 'Snack culture'. The webtoon has led the growth of cartoon market for years recently instead of the slow comics growth. And it places its elf as contents on a firm basis, as it has been adapted to another genre such as Pay, Flm, TV Drama. Now it's expected to be an extgeneration contents that will lead Han-ryu(Korean wave). Though the webtoon has important and strong presence, there is no digital archive for collecting and preserving the webtoon, Korean Cartoon Contents Agency started making 'webtoon archive', but the groundwork and the study on the webtoon that represents digital culture contents are not enough a lot. In this study, the cases on digital archiving of culture contents in Korea are researched, and the direction on webtoon archiving that has just started is also discussed. The Archiving of webtoon that can't be seperated from digital contents is connected with archiving of digital culture contents in direction where they should be headed to.

A Study on Directing Webtoon using Modules of Shot (숏(shot)을 활용한 웹툰의 연출 기법)

  • Kim, See-Eun
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.7
    • /
    • pp.478-486
    • /
    • 2017
  • The development of webtoon accelerated with development of smart devices. It became a daily life to enjoy digital contents such as webtoon using smartphones on the streets and subways, not just for the novelty of the new generation. With the advent of smart devices, the webtoon market has grown rapidly and webtoons of various themes and genres are pouring out. The growth of webtoon market is a good opportunity for artists, but competition is getting worse and it is difficult to satisfy readers with low quality. In order to create webtoon that can satisfy the readers, the artists are considered as important homework that can show the interesting story and show it effectively. In this study, I tried to prove that the method of directing using shot among the elements of animation can be utilized for directing webtoon effectively. In order to explain this, I have tried to explain the characteristics of webtoon and its relation with animation, and I chose the most important example of webtoon, 'Ko Soo(Ryu Ki woon, Moon jeong hu, 2015)', which has been popularized with successful storytelling and directing, and described character shot and time transition shot.

A Study about The Spin-off Phenomenon of Brand Webtoon Storytelling (브랜드 웹툰 스토리텔링의 스핀오프 양상 연구)

Factors Affecting Webtoon's Success: An Empirical Study (웹툰(Webtoon)의 흥행 결정요인 연구)

  • Yang, Ji Hoon;Lee, Ji Young;Lee, Sang Woo
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.5
    • /
    • pp.194-204
    • /
    • 2016
  • With the fast diffusion of smart media, Webtoon has become popular contents among Korean people. Webtoon's content is being used in various content industries, such as movies and drama, and thus its cultural influence is increasing. Using ordinal Regression analysis, this study tried to find major factors affecting webtoon's success. This study found that readers' rating, number of likes, OSMU, author power, genre, picture style are important factors affecting the success of webtoon. This study has several business implications for the Korean webtoon industry.

A Study on the System Development for Automatic Webtoon Download and Feature Registration (웹툰 저작물 자동 수집 및 특징점 등록 시스템 개발에 관한 연구)

  • Yoon, Hee-Don;Kim, Tae-Hyun;Kang, Ho-Gab;Cho, Seong-Hwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.17 no.2
    • /
    • pp.25-31
    • /
    • 2017
  • This paper aims to develope the technology for monitoring and identifying webtoon works that are being illegally distributed through the web-hard, torrent and overseas websites. The technology is to effectively prevent the illegal distribution and protect the copyrights of the webtoon works, leading to create a healthy market. This paper deals with the technology for (a) automatic collection of webtoon works from the webtoon service sites, (b) extraction of the features from the images of the collected webtoon works, and (c) registers them in the feature database. For these purposes, the required system performance and features were analyzed and the structures of webtoon service sites were examined, through which the system for automatic registration of webtoon works and features was developed. The system can work for the early stage blockage of illegal distributions of webtoon works which occur during the period from webtoon posting to feature registration.