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A Case Study of Innovation Activities in a Company with Multiple Business Areas

다양한 사업군을 갖는 기업의 혁신활동 사례 연구

  • Chong, Hye Ran (Department of Industrial and Information Systems Engineering, Chonbuk National University) ;
  • Hong, Sung Hoon (Department of Industrial and Information Systems Engineering, Chonbuk National University) ;
  • Lee, Min Koo (Department of Information and Statistics, Chungnam National University) ;
  • Kwon, Hyuck Moo (Division of Systems Management and Engineering, Pukyong National University)
  • 정혜란 (전북대학교 산업정보시스템공학과) ;
  • 홍성훈 (전북대학교 산업정보시스템공학과) ;
  • 이민구 (충남대학교 정보통계학과) ;
  • 권혁무 (부경대학교 시스템경영공학부)
  • Received : 2015.12.14
  • Accepted : 2016.02.22
  • Published : 2016.03.31

Abstract

Purpose: This paper explores the various ways of promoting innovative activities adopted by the companies for raising their competitive positions among the industry based on the previous studies. Methods: A number of successful and mediocre cases of industries were reviewed carefully, and then the customized innovative model was established. Key categories and core elements were first identified for establishing progressive corporate culture and validated with the case of a company with multiple business areas. Results: The key categories were identified as strategic, systematic, human resources, and cultural aspects. The resulting core elements were consistent with those of the case company. Conclusion: Analyzing diverse product groups and companies with different organization culture, the key categories and core elements were derived and validated for companies to win the competitive position in the industry.

Keywords

References

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