Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Study of the Increase of Entrepreneurship and Entrepreneurial Competency Thru Win-Win Type Field Study: New Store Movement Case

상생형 현장실습교육을 통한 기업가정신과 창업가 역량 향상에 관한 연구: 새가게운동 사례

  • Lee, You-Tay (College of Business Administration, Pukyong National University) ;
  • Jung, Dae Sung (College of Business Administration, Pukyong National University) ;
  • Oh, Youn Seok (College of Business Administration, Pukyong National University)
  • Received : 2015.08.10
  • Accepted : 2016.02.12
  • Published : 2016.02.29
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Abstract

There is a growing interest in the technology transfer and commercialization both at home and abroad. Accordingly, this study looked at the concept of technology transfer and commercialization, identified the factors that should be taken into account in order to facilitate technology transfer and commercialization, and then performed a empirical analysis. As for the conventional technology transfer and commercialization, there was a tendency to limit its scope to the exploration, transfer and commercialization of technology itself. Here in this research, technology transfer and commercialization is defined the category to expand as various activities implemented in order to make sure that intellectual properties such as intangible technological developments, know-how, and knowledge are transferred between the relevant parties through a contract or negotiation, and the party to which the transfer is made can then further develop and exploit the technology into tangible products and other activities to obtain economic benefit out of that. In addition, the findings of the positive analysis of technology transfer and commercialization revealed that the focus of facilitating technology transfer has been on the technology itself, its management and securing efficiency of the systems and institutions involved in the technology transfer and commercialization. So there was lack of recognition as to the importance of financial support given to the phase of technology commercialization. This indicates that when it comes to the technology transfer and commercialization, quantitative performance has been the focus of interest such as patent application, registration, number of technology transfers, royalty, etc. So there was not enough understanding as to the issues of starting up a business, creating quality jobs through technology transfer and commercialization, which are directly related to the realization of the creative economy. In this regard, this research is expected to be used for the development for the future policies to boost technology transfer and commercialization as it suggests not only simply ensuring quantitative performance but also necessary to create the environment for the creation of the stable ecosystem for the parties involved in the technology transfer and commercialization and then to build circumstances in which creative economy can be realized.

본 연구에서는 상생형 현장체험 창업교육의 일환인 새가게운동이 대학생 창업의도와 현장체험 대상기업인 소상공인 경영개선에 미치는 영향을 분석하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 새가게운동 체험이 기업가정신, 창업태도, 창업의도를 향상시키는 것으로 나타났다. 둘째, 기업가정신은 창업태도에, 창업태도는 창업의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 소상공인들의 창업가 역량(경영역량)과 기업가정신이 향상되고 이들의 향상은 재무적, 비재무적 성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 시사점은 새가게운동과 같은 새로운 상생형 체험 프로그램이 참여한 대학생과 업주에게 양방향적으로 긍적적인 영향을 주고 있는 것이다. 따라서 창업교육에 있어서 세대별로 단절되는 것보다는 새가게운동과 같이 청장년이 같이 노력해서 그 결과가 상생적인 양방형 현장체험학습의 강화가 필요하다고 볼 수 있다.

Keywords

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