The Journal of the Korea institute of electronic communication sciences (한국전자통신학회논문지)

Korea Institute of Electronic Communication Science (한국전자통신학회)
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The Relationship of U-Traffic Service Quality and User Satisfaction

U-교통서비스 품질요인과 사용자만족의 관계

  • 홍진기 (서울벤처대학원대학교 융합산업학과) ;
  • 황찬규 (서울벤처대학원대학교) ;
  • 최창선 (한빛디엔에스(주) 연구소)
  • Received : 2015.07.27
  • Accepted : 2015.09.23
  • Published : 2015.09.30
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Abstract

This paper aims to study the relationship of U-Traffic Service Quality and User Satisfaction. Independence variables is u-traffic service quality, and mediation parameters are publicity, usefulness and economic. Dependent variable is user satisfaction. Using SPSS 18.0, a series of factor analysis, reliability analysis, multiple regression analysis and path analysis have been performed. The conclusion is as follows. First, U-traffic service quality have a positive effect on user satisfaction directly. Second, U-traffic service quality have a positive effect on user satisfaction through mediation parameters of publicity, usefulness and economic. Third, service quality factor of the U-traffic service quality have more effect on user satisfaction than system quality factor. Last, usefulness among mediation parameters have the most positive effect on user satisfaction.

본 논문은 U-교통서비스 품질요인과 사용자만족의 관계에 대하여 독립변수로 U-교통서비스 품질요인인 서비스품질과 시스템품질을, 매개변수로 공공성, 유용성, 경제성을, 종속변수로 사용자만족으로 각각 구성하였다. SPSS 18.0을 이용하여 요인분석, 신뢰도분석, 다중회귀분석, 경로분석을 실시하였으며 결과는 다음과 같다. 첫째로 U-교통서비스 품질요인이 직접적으로 사용자만족에 정적 영향을 미치며 둘째로 U-교통서비스 품질요인이 공공성, 유용성, 경제성을 매개하여 간접적으로 사용자만족에 정적 영향을 미치며 셋째로 U-교통서비스 품질요인 중 서비스품질이 시스템품질보다 사용자만족을 높게 나타냈으며 넷째로 공공성, 유용성, 경제성의 매개변수중에서 유용성이 사용자만족을 높게 나타냈다.

Keywords

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