Asia pacific journal of information systems
- Volume 25 Issue 4
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- Pages.712-718
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- 2015
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- 2288-5404(pISSN)
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- 2288-6818(eISSN)
DOI QR Code
Electronic Word of Mouth and User Generated Content
- Yang, Sung-Byung (School of Business, Ajou University) ;
- Lee, Kyung Young (Williams School of Business, Bishop's University) ;
- Animesh, Animesh (Desautels Faculty of Management, McGill University) ;
- Akhlaghpour, Saeed (UQ Business School, University of Queensland)
- Received : 2015.11.26
- Accepted : 2015.12.11
- Published : 2015.12.31
Abstract
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