The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Comparative analysis on uniform designs of female flight attendant among low cost carriers in South Korea and Asian region

한국과 아시아 지역 저가 항공사 여승무원의 유니폼 디자인 비교 분석

  • 김선영 (순천대학교 패션디자인학과)
  • Received : 2014.10.31
  • Accepted : 2014.12.01
  • Published : 2015.04.30
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Abstract

This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform both theoretically and empirically. Comparison of uniforms was made among the five Korean carriers and ten typical Asian carriers for empirical research. Results showed the followings. First, all Korean low cost carriers were characterized as formal style except Jin Air. Unlike this, Asian low cost carriers appeared as diverse including formal, semi formal, and casual styles with a uniquely differentiated image. Second, all carriers applied their own symbolic color to their uniform. Third, logo or symbol was adopted as a pattern on scarf in the two Korean companies but it didn't take effect practically. For those Asian carriers, embroidery was used on jacket, jumper and collar. They utilized even a merchandising character to put emphasis on airline image. Fourth, diverse petty items with a decorative effect were used in the case of Korean low cost carriers. In the changing period of uniform, nothing much was changed and remained almost the same as before. Those in the Asian region were characterized with the smallest number of items and the preclusion of decorative add-ons on uniform.

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References

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