The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Clothing adaptation and clothing consumption behavior according to acculturation in married Chinese immigrant women

중국 결혼 이민 여성의 문화적응에 따른 의생활 적응과 의복소비행동

  • Son, Jin Ah (Major in Fashion Design, Soongeui Women's College) ;
  • Kim, Soon Young (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Choo, Ho Jung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Nam, Yun Ja (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
  • Received : 2015.10.14
  • Accepted : 2015.11.11
  • Published : 2015.12.31
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Abstract

This study seeks to explore the relationship between clothing adaptation and acculturation for married Chinese immigrant women. In addition, it aims to analyze the differences in their clothing consumption behaviors according to acculturation level. To achieve these purposes, a quantitative research study was conducted on 291 wives of Korean-Chinese multicultural families in Seoul and Gyeonggi. The data was analyzed using factor analysis, cluster analysis, ANOVA, and the Duncun test. The findings were as follows. First, the women were divided into three groups based on their level of acculturation, which was defined as 'assimilated', 'marginalized' and 'segregated'. Second, the relationship between their acculturation level and their clothing adaptation was identified. The marginalized group had the lowest level of clothing adaptation. Third, the groups' differences in clothing selection criteria were analyzed. The segregated group considered the practical aspects (price, color, quality) of clothing to be more important than the other groups. The marginalized group scored the lowest in valuing the aesthetic factors (design, style, trendiness) of clothing. Finally, conformity of clothing consumption varied significantly based on acculturation level. The assimilated and marginalized groups showed higher levels conformity than did the segregated group. Clothing purchase location also varied significantly between the three groups. The assimilated and marginalized groups preferred online shopping, but members of the segregated group preferred to carry out their shopping off-line. This study showed that clothing adaptation and clothing consumption behaviors play key roles in understanding the acculturation of multicultural families.

Keywords

References

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