한국식품영양학회지 (The Korean Journal of Food And Nutrition)

  • 제27권5호
  • /
  • Pages.859-871
  • /
  • 2014
  • /
  • 1225-4339(pISSN)
  • /
  • 2287-4992(eISSN)
한국식품영양학회 (The Korean Society of Food and Nutrition)
권호 표지
DOI QR코드

DOI QR Code

구매속성에 따른 기업의 사회적 책임활동이 소비자의 식품 구매의도에 미치는 영향

Effects of Corporate Social Responsibility (CSR) on Consumers' Food Purchasing Intention according to Purchasing Attributes

  • 박정수 (숙명여자대학교 전통문화예술대학원 전통식생활문화전공) ;
  • 심기현 (숙명여자대학교 전통문화예술대학원 전통식생활문화전공)
  • Park, Jung-Soo (Dept. of Traditional Dietary Life, Graduate School of Traditional Culture and Arts, Sookmyung Women's University) ;
  • Sim, Ki Hyeon (Dept. of Traditional Dietary Life, Graduate School of Traditional Culture and Arts, Sookmyung Women's University)
  • 투고 : 2014.08.29
  • 심사 : 2014.09.30
  • 발행 : 2014.10.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study investigated the effects that corporate social responsibility (CSR) had on the credibility and image of a food corporation by analyzing the purchasing intention and food purchases of consumers. This analysis was undertaken in an attempt to establish a marketing strategy that meets consumer demands, and the results showed that all CSR activities undertaken by the food corporation had a positive effect on the reliability and image of the corporation and on consumers' purchase intention. The results indicate that the ethical aspect of the CSR activities had the greatest effect while their charitable aspect had the least effect on the reliability and purchase intention of the customers regarding the food corporation. Thus, it appears that establishing of suitable ethical doctrines and guidelines for corporate management by food corporation is effective in emphasizing the ethical aspects of their policies through transparent management by means of fair trade.

키워드

참고문헌

  1. Amalric F, Hauser J. 2005. Economic drivers of corporate responsibility activities. J Cor Citizenship 20:27-28
  2. Cao J. 2011. Effects of corporate social responsibility on corporate image and purchase intent: an empirical investigation of Korean food companies in China. Inter Business Rev 15:1-23
  3. Carroll AB. 1979. A three dimensional conceptual model of corporate performance. Acad Manage Rev 4:497-505
  4. Carroll AB. 1991. The pyramid of corporate social responsibility; toward the moral management of organizational stake holders. Business Horizons 34:39-48
  5. Chosunilbo. 2014. "책 읽는 습관 기르세요" 아동들에게 그램책 전달. Available from http://www.chosunilbo.com [cited 2014 March 14]
  6. Consumertimes. 2013. 오뚜기 '따뜻한' 사랑나눔, 사회공헌활동 앞장. Available from http://www.cstimes.com [cited 2013 December 27]
  7. Etoday. 2008. 사회공헌, '선택' 아니라 '필수'다. Available from http://www.etoday.co.kr [cited 2008 November 20]
  8. Etoday. 2012. 풀무원, 어린이 먹거리 교육으로 건강한 식습관 형성. Available from http://www.etoday.co.kr [cited 2012 November 28]
  9. Etoday. 2014. CSR 넘어 'CSV 시대'로 사회공헌의 진화. Available from http://www.etoday.co.kr [cited 2014 July 28]
  10. Etoday. 2014. 중견기업 해외진출 하려면 CSR 필수조건. Available from http://www.etoday.co.kr [cited 2014 July 9]
  11. Federation of Korean Industries. 2013. A Social Contribution Activity White Paper. pp.50-52
  12. Financial news. 2013. CJ제일제당 녹색경영노하우. 협력업체에 전수로 CSV 실천 Available from http://www.fnnews.com [cited 2013 November 27]
  13. Hong SB, Kang KS, Lee JS, Huh BY. 2012. The effects on corporate image, brand image and purchase intention of service companies' social responsibility. Korea Acad Soc Tours Manage 27:453-473
  14. Jeon JH. 2011. The effect of corporate social responsibility on the corporate image and purchase intention. J Korean Soc Cloth Text 35:547-560 https://doi.org/10.5850/JKSCT.2011.35.5.547
  15. Kim SH. 2007. Social Contribution is Beautiful Companion. pp.81-122. Sam Young Sa
  16. Kim SU. 2012. A study on the influence of social responsibility of fast food restaurant on corporate image and purchasing intent department of restaurant & food service consulting. Master Degree Thesis, Dong-Eui Univ. Busan. Korea
  17. Kukinews. 2011. CJ도너스캠프. 소셜기부론칭. Available from http://news.kukinews.com [cited 2011 June 22]
  18. Lee HJ, Park JC. 2009. The effects of corporate social responsibility activities on product and corporate evaluation: The mediating role of trust. Korea Mark Rev 24:231-250
  19. Lee HJ, Park JC. 2010. The effects of economic responsibility and philanthropic responsibility on the anti-corporate sentiments. Asia Mark J 12:63-79
  20. Lee SD, Ryu SH. 2013. The effects of the food-service company's corporate social responsibility (CSR) on purchase intention through corporate image. Korea Asso Business Edu 81:303-327
  21. Lee SN. 2012. The effects of corporate philanthropy activities on purchase intention - focused on moderation effect of corporate reputation. Master Degree Thesis, Konkuk Univ. Seoul. Korea
  22. Naeilnews. 2011. '한국형 CSR' 첫걸음.좋은 일터 만들기 열쇠될까. Available from http://news.naver.com [cited 2011 December 5]
  23. Nam SH. 2013. A survey on food purchasing of internet users via on-line shopping. Korean Soc of Food & Cookery Sci 29:367-376 https://doi.org/10.9724/kfcs.2013.29.4.367
  24. Newdaily. 2013. '대상' 사회공헌활동 활발. 식품업계 나눔 실천 귀감. Available from http://biz.newdaily.co.kr [cited 2013 December 24]
  25. Park JC, Kim KJ, Lee HJ. 2010. Developing a scale for measuring the corporate social responsibility activities of Korea corporation: focusing on the consumers' awareness. Asia Mark J 12:27-52
  26. Pivato S, Misani N, Tencati A. 2008. The impact of corporate social responsibility on consumer trust: the case os organic food. Business Ethics 17:3-12
  27. Simmons C, Becker-Olsen K. 2006. Achieving marketing objectives through social sponsorship. J Mark 70:54-169
  28. Yoon K, Cho JS. 2007. The factors that affect consumer's perceptions of corporate social responsibility activities. Adver Res 75:163-186

피인용 문헌

  1. Purchasing Needs of Frying Powder according to Purchasing Attributes : Analysis for Selection Attributes through Importance-Satisfaction Analysis and Conjoint Analysis vol.27, pp.3, 2017, https://doi.org/10.17495/easdl.2017.6.27.3.243
  2. 야간 근로자의 식품선택유형에 따른 건강정보 인지수준이 힐링 욕구에 미치는 영향 vol.35, pp.2, 2014, https://doi.org/10.7318/kjfc/2020.35.2.156