Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Smartphone Users Characteristics According to Differences between Operating Systems

운영체제 차이에 따른 스마트폰 사용자 성향

  • Received : 2014.06.17
  • Accepted : 2014.09.20
  • Published : 2014.09.28
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Abstract

This study aims to explore and analyze smartphone users' characteristics from the two perspectives (purchase vs. use characteristics) on the two operating systems (iOS and Android). The results of the study on purchase characteristics show that smartphones choice priority and the gender ratio are found to be significantly different between the two operating system users. However, the replacement cycle is not statistically different from iOS and Android users. The results of study on use characteristics show that the number of the applications and the registered SNS(social network service), the average monthly smartphone bill, and satisfaction are significantly different between iOS and Android users. However, the average Internet usage time is not different between the two operating system users. The findings provide useful implications for operating developers, smartphone manufacturers, and application developers.

본 연구의 목적은 iOS와 안드로이드 운영체제를 중심으로 스마트폰 사용자의 성향을 두 가지 관점(구매성향과 이용성향)에서 탐색적으로 분석하는 것이다. 구매 성향에 대한 연구결과, 두 운영체제 사용자에 따라 스마트폰 선택의 우선순위와 성별 비율에서 통계적으로 유의한 차이가 존재했다. 그러나 스마트폰 교체주기에는 차이가 없는 것으로 나타났다. 이용 성향에 대한 연구결과, 두 운영체제 사용자에 따라 설치된 애플리케이션과 가입한 SNS(social network service)의 갯수, 월평균 요금, 그리고 만족도에서 통계적으로 유의한 차이를 보였다. 그러나 두 운영체제 간 인터넷 사용시간에는 유의한 차이를 보이지 않았다. 본 연구의 결과는 운영체제 개발자, 스마트폰 제조기업, 그리고 애플리케이션 개발자들에게 유의한 함의를 제공할 것으로 기대된다.

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