Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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The Effect of Community Service Users' Intention to Repurchase Social Services

지역사회서비스 이용자의 사회서비스 재구매 의도에 미치는 영향

  • Lee, Hyoung-Ha (Dept. of Social Welfare, Kwangju Women's University) ;
  • Choi, Han-Su (Graduate School of Social Welfare, Kwangju Women's University)
  • 이형하 (광주여자대학교 사회복지학과) ;
  • 최한수 (광주여자대학교 사회개발대학원 사회복지학과)
  • Received : 2014.07.12
  • Accepted : 2014.08.28
  • Published : 2014.09.30
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Abstract

This study was conducted as an attempt to explain social service users' intention to repurchase social services. For this purpose, it analyzed variables affecting intention to repurchase social services, focusing on service satisfaction and service effect. The subjects of this study were users participating in community service investment programs and local development projects (city/district) in G Metropolitan City. For the survey, the researcher visited institutions providing social services and had the subjects answer a self-administered questionnaire. A total of 607 questionnaires were recovered and 553 of them were used in the final analysis. The survey period was from the $9^{th}$ to $24^{th}$ of September, 2013. According to the results of analysis, intention to repurchase social services was relatively high as 3.62 out of 5. Service satisfaction was 3.97 out of 5, and service effect was as high as 4.11 out of 5. According to the results of regression analysis on intention to repurchase social services, intention to repurchase services was affected significantly by 'service accessibility' (B=.100, p<.01) among the factors of service satisfaction, and 'More adaptable to daily life after getting services' (B=.206, p<.001) and 'The current services are necessary for my family' (B=.475, p<.001) among the factors of service effect. Based on these results, practical suggestions were made for enhancing users' intention to repurchase social services.

본 연구는 사회서비스 이용자를 대상으로 사회서비스 재구매 의사를 규명하기 위한 시도이다. 이를 위해 서비스의 만족도와 서비스 효과 요인을 중심으로 어떤 변인들이 사회서비스 재구매 의도에 영향을 미치는지를 분석하였다. 본 연구의 대상은 G광역시 지역사회서비스투자사업 지역개발형 사업(시/구)에 참여중인 이용자이다. 조사방법은 제공기관에 방문하여 서비스를 이용하는 대상자의 자기기입식 설문방식으로 이루어졌다. 설문지 회수는 607부였으며 최종분석에는 553부가 사용되었다. 조사기간은 2013년 9월 9일에서 9월 24일에 이루어졌다. 분석결과, 사회서비스 재구매 의도는 3.62점(5점만점), 서비스 만족도는 3.97점(5점만점), 서비스 효과는 4.11점(5점만점)으로 매우 높게 나타났다. 사회서비스 재구매 의도에 대한 회귀분석 결과, 서비스만족도 요인중 '서비스 접근성'(B=.100, p<.01)과 서비스 효과 요인중 '서비스를 받은 후 일상생활에 더욱 잘 적응한다'(B=.206, p<.001), '현재 서비스는 나와 우리가족에게 필요한 서비스이다'(B=.475, p<.001)가 서비스 재구매 의도에 유의미한 영향을 미치는 것으로 분석되었다. 이러한 연구결과를 바탕으로 사회서비스 재구매 의도를 높일 수 있는 실천적 제언을 제시하였다.

Keywords

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