Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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Changes in Everyday Wear in China Since the Mid-20th Century

20세기 중반 이후 중국 일상 복식의 변화

  • Wu, Dan (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Yim, Eun-Hyuk (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Kim, Soon-Young (Dept. of Clothing & Textile, Seoul National University)
  • 오단 (성균관대학교 의상학과) ;
  • 임은혁 (성균관대학교 의상학과) ;
  • 김순영 (서울대학교 의류학과)
  • Received : 2013.10.03
  • Accepted : 2013.12.23
  • Published : 2014.01.31
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Abstract

This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people's thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons' styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.

Keywords

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  1. (De-)politicization Characteristics of the Chinese Dress Represented in Propaganda Posters vol.39, pp.4, 2015, https://doi.org/10.5850/JKSCT.2015.39.4.477