Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지
DOI QR코드

DOI QR Code

An eBook Adoption Model Based on Smart Devices

스마트기기 기반의 전자책 수용 모형

  • 전병국 (국민대학교 비즈니스IT전문대학원) ;
  • 윤미선 (메가MD 웹서비스팀) ;
  • 김승렬 (국민대학교 경영대학 경영정보학부)
  • Received : 2014.08.19
  • Accepted : 2014.12.25
  • Published : 2014.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The widespread use of smart phones and smart pads has given rise to the use of eBook services based on these smart devices. Consequently, the size of eBook services has exploded both in the domestic as well as overseas market. However, the growth curve becomes flatter than before, and the adoption rate is still not high in Korea. Hence, this study explores the factors affecting the intention to use eBook services based on smart devices, and their relationships. Finally, we propose an eBook adoption model, which extends the Technology Adoption Model. An online survey was conducted to validate the research model. By applying Partial Least Squares, we found that there are strong relationships among perceived usefulness, perceived ease of use, perceived playfulness, social influence, and intention to use. In addition, we found that smart devices enjoyment positively affects the perceived playfulness of eBooks, and that personal innovativeness positively affects perceived ease of use. Our findings shed some light on how to design eBook services based on smart devices.

Keywords

References

  1. Adams, D., R. Nelson, and P. Todd, "Perceived usefulness, ease of use, and usage of information technology : A replication", MIS Quarterly, Vol.16, No.2, 1992, 227-247. https://doi.org/10.2307/249577
  2. Agarwal, R. and E. Karahanna, "Time flies when you're having fun : Cognitive absorption and beliefs about information technology usage", MIS Quarterly, Vol.24, No.4, 2000, 665-694. https://doi.org/10.2307/3250951
  3. Agarwal, R. and J. Prasad, "A conceptual and operational definition of personal innovativeness in the domain of information technology", Information Systems Research, Vol.9, No.2, 1998, 204-215. https://doi.org/10.1287/isre.9.2.204
  4. Anandarajan, M., C. Simmers and M. Igbaria, "An exploratory investigation of the antecedents and impact of internet usage : an individual perspective", Behaviour and Information Technology, Vol.19, No.1, 2000, 69-85. https://doi.org/10.1080/014492900118803
  5. Chin, W.W., B.L. Marcolin, and P.R. Newsted, "A partial least squares latent variable modeling approach for measuring interaction effects : Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study", Information Systems Research, Vol.14, No.2, 2003, 189-217. https://doi.org/10.1287/isre.14.2.189.16018
  6. Corsini, R.J. and A.J. Auerbach, Concise Encyclopedia of Psychology, Wiley, New York, 1996.
  7. Csikszentmihalyi, M., Beyond Boredom and Anxiety, Jossey-Bass, San Francisco, 1975.
  8. Davis, F.D., "A technology acceptance model for empirically testing new end-user information systems : Theory and results", Ph.D, Dissertation of Massachusetts Institute of Technology, 1986.
  9. Davis, F.D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol.13, No.3, 1989, 319-340. https://doi.org/10.2307/249008
  10. Davis, F.D., R.P. Bagozzi, and P.R. Warshaw, "Extrinsic and intrinsic motivation to use computers in the workplace", Journal of Applied Social Psychology, Vol.22, No.14, 1992, 1111-1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
  11. Fornell, C. and D.F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol.18, No.1, 1981, 39-50. https://doi.org/10.2307/3151312
  12. Gefen, D., E. Karahanna, and D.W. Straub, "Trust and TAM in online shopping : an integrated model", MIS Quarterly, Vol.27, No.1, 2003, 51-90.
  13. Gerlach, J. and P. Buxmann, "Analyzing electronic book acceptance : A compatibility perspective", Proceedings of the 46th Hawaii International Conference on System Sciences, 2013, 2813-2822.
  14. Hair, J., R. Anderson, and R.B. Tatham, Multivariate Data Analysis, Prentice Hall, Upper Saddle River, NJ, 1998.
  15. Hendrickson, A.R., P.D. Massey, and T.P. Cronan, "On the test-retest reliability of perceived usefulness and perceived ease of use scales", MIS Quarterly, Vol.17, 1993, 227-230. https://doi.org/10.2307/249803
  16. Hsu, C.L. and H.P. Lu, "Why do people play online games? An extended TAM with social influences and flow experience", Information and Management, Vol.41, No.7, 2004, 853-868. https://doi.org/10.1016/j.im.2003.08.014
  17. Huang, L.Y. and Y.J. Hsieh, "Consumer electronics acceptance based on innovation attributes and switching costs : The case of ebook readers", Electronic Commerce Research and Applications, Vol.11, No.3, 2012, 218-228. https://doi.org/10.1016/j.elerap.2011.12.005
  18. Han, P.K., J.S. Park, B.G. Jun, and B.G. Kang, "A Study on the Factors of Mobile Applications Adoption", Journal of Information Technology Services, Vol.9, No.3, 2010, 65-82.
  19. Jang, S.H. and S.W. Han, "A Study on Usability Evaluation Factors for e-Book User Interface", Journal of the Korean Society for Information Management, Vol.21, No.3, 2004, 269-287. https://doi.org/10.3743/KOSIM.2004.21.3.269
  20. Kim, J.W. and S.I. Kim, "A Study on the Acceptance Intention for Smart Phone by the Innovation Diffusion Theory : Focused on Smart Phone Non-Users", Journal of Information Technology Services, Vol.11, No.1, 2012, 15-37.
  21. Lee, S., "An integrated adoption model for ebooks in a mobile environment : Evidence from South Korea", Telematics and Informatics, Vol.30, No.2, 2013a, 165-176. https://doi.org/10.1016/j.tele.2012.01.006
  22. Lee, S.H., "A Study on Determinants of e-Learning Acceptance Intention : Focused on Service Convenience", Journal of Information Technology Services, Vol.12, No.4, 2013b, 59-75.
  23. Lee, B.K. and B.S. Kim, "A Study on Customers' Impulsive Buying in Social Commerce Environment : The Role of Flow and Emotion", The Journal of Information Systems, Vol. 21, No.3, 2012, 117-136.
  24. Lee, S.B. and S.J. Chang, "The Effect on e-Book Usage by Smart Media", Korean Journal of Communication Studies, Vol.21, No.2, 2013, 5-33.
  25. Lee, A.R., J.W. Choi and K.K. Kim, "The Determinants of User Resistance to Adopting e-Books : Based on innovation Characteristics and User Attitude", The e-Business Studies, Vol.17, No.4, 2012, 95-115. https://doi.org/10.7838/jsebs.2012.17.4.095
  26. Lee, Y.J., "Research of Audience Perception on Korea e-book Market", Studies of Korean Science, Vol.59, 2010, 213-250.
  27. Lewis, W., R. Agarwal, and V. Sambamurthy, "Sources of influence on beliefs about information technology use : an empirical study of knowledge workers", MIS Quarterly, Vol.27, No.4, 2003, 657-679.
  28. Martocchio, J.J. and J. Webster, "Effects of feedback and playfulness on performance in microcomputer software training", Personnel Psychology, Vol.45, No.3, 1992, 553-578.
  29. Mercieca, P., "E-book acceptance : What will make users read on screen", Proceedings of VALA 12th Biennial Conference and Exhibition, 2004, 3-5.
  30. Ministry of Culture, Sports and Tourism The 2013 National Survey on Reading Behavior in Korea(ISSN 2233-5811), 2013.
  31. Min, S.H., H.Y. Kim, Y.J. Kwon, and S.Y. Sohn, "Conjoint analysis for improving the ebook reader in the Korean market", Expert Systems with Applications, Vol.38, No.10, 2011, 12923-12929. https://doi.org/10.1016/j.eswa.2011.04.087
  32. Moon, J.W. and Y.G. Kim, "Extending the TAM for a World-Wide-Web context", Information and Management, Vol.38, No.4, 2001, 217-230. https://doi.org/10.1016/S0378-7206(00)00061-6
  33. Nelson, K. and H. Webb, "Exploring student perceptions of an electronic textbook : a TAM perspective", Proceedings of the 13th Americas Conference on Information Systems, 2007, 4270-4278.
  34. Nysveen, H., P.E. Pedersen, H. Thorbjornsen, and P. Berthon, "Mobilizing the brand", Journal of Service Research, Vol.7, No.3, 2005, 257-276. https://doi.org/10.1177/1094670504271151
  35. Park, Y.S. and Y.S Kim, "A Study on the Factors Affecting the Adoption of Cloud Computing Service : Focused on the Technology Acceptance Model(TAM) and Resistance", Journal of Information Technology Services, Vol.12, No.4, 2013, 1-23. https://doi.org/10.3923/itj.2013.1.14
  36. Park, J.H., "Present Status and Future Aspects of e-books", Information and Communications Policy, Vol.13, No.1, 2001, 28-50.
  37. Park, H.R., "Investigation on e-book from Websites : focused on international e-book companies", Journal of Communication Design, Vol.14, No.1, 2003, 181-193.
  38. PwC, "Global entertainment and media outlook 2014-2018", 2013. Available at http://www.pwc.com/gx/en/global-entertainment-media-outlook/, (Accessed December 20, 2014).
  39. Serenko, A., "A model of user adoption of interface agents for email notification", Interacting with Computers, Vol.20, No.4, 2008, 461-472. https://doi.org/10.1016/j.intcom.2008.04.004
  40. Sung, D.K. and S.H. Park, "A Study on the usage behavior for electronic book activation : Emphasized on research of audience opinion", Studies of Korean Science, Vol.49, 2005, 93-119.
  41. Sung, D.K. and D.H. Sung, "Examining Variables Affecting the Intention to Use eBook Reader", Studies of Korean Science, Vol.58, 2010, 299-326.
  42. Shin, D.H., "Towards an understanding of the consumer acceptance of mobile wallet", Computers in Human Behavior, Vol.25, No.6, 2009, 1343-1354. https://doi.org/10.1016/j.chb.2009.06.001
  43. Shin, D.H., "Understanding e-book users : Uses and gratification expectancy model", New Media and Society, Vol.13, No.2, 2011, 260-278. https://doi.org/10.1177/1461444810372163
  44. Suh, B. and I. Han, "Effect of trust on customer acceptance of Internet banking", Electronic Commerce Research and Applications, Vol.1, No.3, 2003, 247-263.
  45. The Electronic Author, "The market share of E-book retailers", 2014. Available at http://www.electronicauthor.com/2014/02/the-market-share-of-e-book-retailers/, (Accessed December 20, 2014).
  46. The Electronic Times, "The combination of e-book and SNS leads to 50% rise in sales", 2011. Available at http://www.etnews.com/201106150109, (Accessed on December 20, 2014).
  47. Venkatesh, V. and F.D. Davis, "A theoretical extension of the technology acceptance model : Four longitudinal field studies", Management Science, Vol.46, No.2, 2000, 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
  48. Wu, Y.L., Y.H. Tao and P.C. Yang, "Using UTAUT to explore the behavior of 3G mobile communication users", Proceedings of 2007 IEEE International Conference on Industrial Engineering and Engineering Management, 2007, 199-203.
  49. Yu, J., I. Ha, M. Choi, and J. Rho, "Extending the TAM for a t-commerce", Information and Management, Vol.42, No.7, 2005, 965-976. https://doi.org/10.1016/j.im.2004.11.001