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[Retraction] Analysis on the Effects of Location Factors on Sales of Convenience Stores -Comparative Analysis on Busan and Gyeong-nam Region-

[논문 철회] 입지요인이 편의점 성과에 미치는 영향 요인분석 -부산지역·경남지역 대상으로 비교분석-

  • Hwang, Kyu-Sung (Dept. of Real Estate Management & Consulting, Dong-Eui Institute of Technology) ;
  • Lee, Chan-Ho (Dept. of Business Administration, Pusan National University)
  • 황규성 (동의과학대학교 부동산경영과) ;
  • 이찬호 (부산대학교 경영학과)
  • Received : 2014.09.23
  • Accepted : 2014.12.20
  • Published : 2014.12.28

Abstract

The purpose of this study is to understand major factors of site selection of convenience stores in Busan and Gyeong-nam Region. This will be done by analyzing correlations of sale, profit and localization factors and choosing the major correlation factors out of them and carrying out regression analysis to analyze each factor's influence extent. the competition factor : It is shown that the competition factor has significant result with the sale and the profit and the effect of that is proved the biggest among all location requirements. Therefore, the competition factor is the most important factors above all. By providing recently standards and implications of site selection of stores, this study suggests a guideline for site selection not only to prep entrepreneurs and store developers but also prep entrepreneurs of retail store.

본 연구의 목적은 부산지역과 경남지역의 편의점의 주요 입지 요인을 파악하는 것이다. 이는 입지요인들과 매출 이익과의 상관관계분석을 실시하고 그 중 주요 상관관계 변수를 선택하여 회귀분석을 실시하여 각 요인들의 영향정도를 분석함으로서 파악 된다. 경쟁요인은 매출, 수익과 유의적인 결과가 나타났으며, 그 영향정도도 모든 입지요인 중에서 가장 큰 것으로 나타나 편의점 입지선정에서 가장 중요한 입지요인이다. 이를 통해 최근 편의점의 입지선정 기준을 제시하고 시사점을 제공함으로써, 편의점 예비창업자 및 점포개발자 뿐만 아니라 기타 소매점 점포 창업 준비자에게 입지선정방법에 대한 대응방안을 제시하고자 한다.

Keywords

References

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