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소셜 러닝 커뮤니티에서 심리적 요인, 지식소싱 행태, 지식활용 성과 간의 영향관계에 관한 연구

A Study on the Effects among Psychological Factors, Knowledge Sourcing Behavior and Knowledge Utilization Outcomes in Social Learning Community

  • 한상우 (성균관대학교 정보관리연구소)
  • 투고 : 2014.10.22
  • 심사 : 2014.11.17
  • 발행 : 2014.11.30

초록

본 연구에서는 소셜 러닝 커뮤니티에서 학습자의 심리적 요인, 지식소싱 행태, 지식활용 성과 간의 영향 관계 및 소셜 러닝과 구성원간 관계 요인이 갖는 매개효과를 실증적으로 분석하고, 일부 학습자를 대상으로 심층 면접 인터뷰를 실시하여 소셜 러닝 및 지식소싱에 영향을 미치는 심층적 요인을 살펴보고자 하였다. 이를 위해 2013년 1학기에 수도권 소재 대학교의 사회과학분야 학부생을 대상으로 연구를 진행하였다. 본 연구의 결과, 첫째, 학습자의 자기효능감은 소셜 러닝 활동참여에 영향을 미치고, 목표지향성은 그룹 지식소싱, 소셜 러닝 활동참여에 영향을 미치는 것으로 나타났다. 소셜 미디어의 이용경험은 그룹 지식소싱, 소셜 러닝 활동참여와 소셜 러닝 상호작용에 영향을 미치는 것으로 나타났다. 지식활용의 측면에서 문서 지식소싱은 지식재이용, 지식응용, 지식혁신에 영향을 미치고, 개인 지식소싱은 지식재이용에 영향을 미치며, 그룹 지식소싱은 지식응용, 지식혁신에 영향을 미치는 것으로 나타났다. 둘째, 소셜 러닝 활동참여는 목표지향성이 그룹 지식소싱에 영향을 미치는 관계와 소셜 미디어의 이용경험이 그룹 지식소싱에 영향을 미치는 관계에 모두 완전매개 효과를 갖고, 상호호혜성은 문서 지식소싱이 지식재이용에 영향을 미치는 관계와 문서 지식소싱이 지식혁신에 영향을 미치는 관계에 완전매개 효과를 갖는 것으로 나타났다. 셋째, 심층 면접 인터뷰 결과 학습자들은 전반적으로 소셜 네트워크 서비스를 통해 습득하는 정보가 신뢰할만하고 정보 습득에 용이하며, 여러 사람의 의견을 듣고, 그룹 활동을 통해 많은 지식을 습득하고 있는 것으로 나타났다.

The purpose of this study is to analyze empirically relationships between learners' psychological factors, knowledge sourcing behavior and knowledge utilization outcomes and to analyze the mediation effect of social learning and relationships among learners. Another purpose is to understand learners' attitude on social learning and knowledge sourcing behavior. The main results of this study are as follows: First, regression results on relationships among learners' psychological factors, knowledge sourcing behavior, knowledge utilization outcomes show that learners' self-efficacy has a positive effect on social learning activity participation, and goal orientation has a positive influence on group knowledge sourcing and social learning activity participation. Users' experiences of social media has a positive effect on group knowledge sourcing, social learning activity participation and social learning interaction. From a knowledge utilization perspective, published knowledge sourcing positively affects knowledge reuse, knowledge application and knowledge innovation. Dyadic knowledge sourcing has positive influence on knowledge reuse. Group knowledge sourcing affects positively knowledge application and knowledge innovation. Second, social learning activity participation factor has full mediation effect on relationship between learners' goal orientation and group knowledge sourcing, and the relationship between users' experiences of social media and group knowledge sourcing. A relationship among members factor has full mediation effect on the relationship between published knowledge sourcing and knowledge reuse, and relationship between published knowledge sourcing and knowledge innovation. Third, the results of in-depth interview show that learners trust and easily collect knowledge from social network services in general. Also, they get a variety of idea for solving information problem from interaction among members in social learning community.

키워드

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