• Knowledge Management Research
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• v.12 no.2
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• pp.35-55
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• 2011

By providing a number of unprecedented knowledge sources, virtual communities have stimulated interests in knowledge sourcing Specifically, virtual communities have triggered fundamental changes in the ways that people interact with one another. Thus, there is a critical need to examine how people try to behave for sourcing knowledge in virtual communities, particularly in terms of the demand-side perspective of knowledge. To address the knowledge gap regarding knowledge sourcing behavior from the knowledge recipients' side, this study draws upon GPA(goal-plan-action) theory with both the social cognitive theory and the goal-setting theory as overarching theories. Furthermore, we apply past experience in virtual communities and trust in knowledge providers as moderating variables to deeply understand the knowledge recipients' behavior. We expect to present theoretical and practical implications through our findings, which are relevant to cognitive goal-setting and knowledge sourcing behavior. In the theoretical perspective, this study illustrates how knowledge recipients determine knowledge sourcing behavior. Based on our findings, this study has practical implications for virtual communities to effectively balance knowledge repositories and knowledge management systems with knowledge providers and recipients.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.4
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• pp.267-295
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• 2014

The purpose of this study is to analyze empirically relationships between learners' psychological factors, knowledge sourcing behavior and knowledge utilization outcomes and to analyze the mediation effect of social learning and relationships among learners. Another purpose is to understand learners' attitude on social learning and knowledge sourcing behavior. The main results of this study are as follows: First, regression results on relationships among learners' psychological factors, knowledge sourcing behavior, knowledge utilization outcomes show that learners' self-efficacy has a positive effect on social learning activity participation, and goal orientation has a positive influence on group knowledge sourcing and social learning activity participation. Users' experiences of social media has a positive effect on group knowledge sourcing, social learning activity participation and social learning interaction. From a knowledge utilization perspective, published knowledge sourcing positively affects knowledge reuse, knowledge application and knowledge innovation. Dyadic knowledge sourcing has positive influence on knowledge reuse. Group knowledge sourcing affects positively knowledge application and knowledge innovation. Second, social learning activity participation factor has full mediation effect on relationship between learners' goal orientation and group knowledge sourcing, and the relationship between users' experiences of social media and group knowledge sourcing. A relationship among members factor has full mediation effect on the relationship between published knowledge sourcing and knowledge reuse, and relationship between published knowledge sourcing and knowledge innovation. Third, the results of in-depth interview show that learners trust and easily collect knowledge from social network services in general. Also, they get a variety of idea for solving information problem from interaction among members in social learning community.

• Journal of the Korean Society for information Management
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• v.31 no.2
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• pp.173-188
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• 2014

This research aims to analyze empirically the effects of learners' knowledge sourcing behavior on the knowledge utilization outcomes in a social learning community. This kind of virtual community is of service to users who not only produce but also share a variety of valuable knowledge which is created based on relationships and interactions among learners. In order to conduct the study, a group of learners was made of 55 undergraduate students who were majoring in social science. The data was collected by online survey at the end of the term and multiple regression methods have been used for empirical analysis. The study shows that dyadic knowledge sourcing and published knowledge sourcing both have significant effects on knowledge reuse and knowledge adaptation. In addition, knowledge adaptation and knowledge innovation were affected by group knowledge sourcing. The research results help to select appropriate knowledge sourcing behavior depending on one's purpose of knowledge use.

• Korean Journal of Human Ecology
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• v.3 no.2
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• pp.101-111
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• 2000

The purpose of this study is to examine needed abilities of Korean apparel merchandisers and to propose a basic design of textbook for an education of Korean apparel merchandisers. For this purpose. the role and needed abilities of Korean apparel merchandisers'. and the contents of other textbooks under same topic were examined. Data of Korean apparel merchandisers'abilities to execute their role were collected by interviewing 7 apparel merchandisers who work for major Korean apparel manufacturers. Korean apparel merchandisers are expected to have following abilities : comprehensive and analytic Judgement. knowledge of clothing and textiles. deep understanding of the apparel market, budget planning and accounting. cooperation in the execution of tasks, ability of summarizing data, healthcare, and computing skills. The textbook is divided into five parts. The titles and brief description of them are as follows : Part I - Introduction Basic concept and composition factors of apparel merchandising and the role of apparel merchandisers in Korean apparel industry will be discussed. Part II - Apparel Merchandising Environment The structure of apparel manufacturers and apparel industries In Korea. other environmental factors, and apparel consumer behavior will be investigated. Part III - Apparel Market Analysis Market segmentation. brand evaluation, product positioning. target market strategies, and market research will be investigated. Part IV- Apparel Merchandising Apparel merchandising processes will be introduced and explained in detail. Part V - Global Apparel Merchandising Global apparel merchandising environment and strategies. and global sourcing and marketing will be discussed.