Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Effects of Perception of Body Shape, Self-esteem, Body Cathexis, and Body Image on Fashion Leadership by Korean and Japanese Female College Students

한국과 일본여대생의 체형인식과 자아존중감, 신체만족도 및 신체이미지가 유행선도력에 미치는 영향

  • Jeong, Su-Jin (Dept. of Home Economics Education, Gyeongsang National University) ;
  • Sato, Mariko (Dept. of Fashion Technology, Bunka Gakuen University) ;
  • Chu, Mi-Seon (Dept. of Clothing & Textiles, and ERI, Gyeongsang National University)
  • Received : 2013.02.26
  • Accepted : 2013.09.27
  • Published : 2013.10.31
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Abstract

This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.

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