The Journal of the Korea institute of electronic communication sciences (한국전자통신학회논문지)

Korea Institute of Electronic Communication Science (한국전자통신학회)
권호 표지
DOI QR코드

DOI QR Code

A Study of Real Estate Marketing Using SNS

SNS를 활용한 부동산 마케팅에 관한 연구

  • 정미애 (경인여자대학교) ;
  • 김진 (군장대학교 부동산경영학과) ;
  • 김행조 (나사렛대학교 부동산학과)
  • Received : 2013.08.30
  • Accepted : 2013.10.21
  • Published : 2013.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

So in terms of the changing of marketing strategies, it is widely required to resort to SNS or other newly invented marketing methods capable of make up for the lack of communication with clients or the duplicity of information which could be found in the existing internet-based marketing method. Like any other businesses, real estate market has to respond to the change of conditions with marketing-oriented management.

SNS는 시대적 흐름과 기술의 진화 속에서 새로운 마케팅 용어의 하나로 등장한 것이다. 특히, 인터넷과 SNS를 기반으로 부동산 정보 제공과 공유를 함은 물론 다양한 의사소통수단으로 활용하고 있다. 최근 부동산시장에서는 기존의 인터넷을 활용한 마케팅에서 발전된 SNS를 기반으로 하는 부동산 마케팅이 많이 활용되고 있다.

Keywords

References

  1. Sung Ga Hee, "Study of the impact of on e-commerce and the way for improvement : a focus of the Social shopping", Master's thesis Sungkyunkwan University p. 55, 2011.
  2. Yu Hun Sick, "A study on Interaction Characteristic of Social Network Service according to Communition type", Master's thesis Kukmin University, p. 67, 2009.
  3. Nam Yu Na, "Features in micro-blog service and its future possibilities : focus on analysis of Twitter and me2day", Master's thesis Hanyang University, p. 90, 2010.
  4. Se Young Sun, Joo Hyun Lee, Ye Jin Jung, Seung Hee Lee, "Theses : Case Study of SNS(Social Network Service) Application on Fashion Corporale - Focused on Twitter -, Journal of fashion business, Vol. 15, No. 1, pp. 158-170, 2011.
  5. Rha Jong Youn, "Consumer's Usage of Online Social Networks : Application of Use-D iffusion Model", Korea Society of Comsumer Studies, Vol. 21, No. 2, pp. 443-472, 2010.
  6. Gene Smith, "Social Software Building Blacks", http;//nform.ca/publications, pp. 13-25, 2008.
  7. Eiy Joung Lee, Kwang Haeng Cho, "A Study on the Theoretical Approach of Purchase and Postpurchase Behavior in Real Marking", The Journal of The Korea Institute of Electronic Communication Sciences, Vol. 5, No. 4, pp. 457-463, 2010.
  8. Me Ae Jung, Guy Sik Min, "About troubleshooting plan of real estste transaction research", The Journal of The Korea Institute of Electronic Communication Sciences, Vol. 5, No. 4, pp. 464-469, 2010.
  9. Me Ae Jung, Jin Kim, Park Yong Han, "The study of the real estate transaction systems on the inter-based", The Journal of The Korea Institute of Electronic Communication Sciences, Vol. 8, No. 3, pp. 479-486, 2013. https://doi.org/10.13067/JKIECS.2013.8.3.479