Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Influencing Factors of Convergence Products' Utility

디지털 컨버전스 제품의 효용에 영향을 미치는 요인에 관한 연구

  • Ko, Mi-Hyun (Division of Policy Research Korea Institute of Science and Technology Information) ;
  • Kwon, Sun-Dong (Division of Management Information System, Chungbuk University)
  • Received : 2013.07.31
  • Accepted : 2013.09.06
  • Published : 2013.09.30
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Abstract

This study is research of actual proof on verification of the user's utility about mobile convergence products and the types of convergence categorize into four types according to their characteristics. Four types of convergence; (1)Open service via scalable internet, (2)Close service dependent on mobile phones, (3)Broadcast services such as DMB, (4)Individual products such as camera based on digital technology. The purpose of research model is to identify differences in effect value of the types of mobile convergence according to its usage level and level of quality. As the result of this study, Usage level of open service/individual products had a significant effect on the user's utility about mobile convergence products, Also Level of quality of open service had a significant effect.

본 연구는 모바일 컨버전스의 유형을 그 특성에 따라 4가지로 분류하고 각각에 대한 사용자의 효용을 검증한 실증적 연구이다. 먼저, 휴대폰에 (1)인터넷 등의 서비스가 융합되는 개방서비스, (2)일정관리 등과 같이 고유의 서비스가 융합되는 고유서비스, (3)DMB 등과 같이 방송서비스가 융합되는 방송, (4)카메라 등과 같은 기기가 융합되는 기기의 크게 4가지로 컨버전스를 유형화하였다. 본 연구의 모델은 모바일 컨버전스의 효용이 컨버전스 유형별 이용수준과 품질수준에 의해 어떻게 달라지는가를 규명하는 것이다. 분석 결과, 개방서비스와 기기의 이용수준이 모바일 컨버전스의 효용에 미치는 영향이 유의하게 나타났고, 개방서비스의 품질수준이 효용에 미치는 영향이 유의하게 나타났다. 본 연구는 컨버전스를 유형화하고 사용자 효용에 영향을 미치는 유형을 검증함으로써, 향후 성공적인 디지털 컨버전스를 위한 의미있는 자료를 제공할 수 있을 것으로 기대된다.

Keywords

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