한국생활과학회지 (Korean Journal of Human Ecology)

  • 제22권4호
  • /
  • Pages.677-691
  • /
  • 2013
  • /
  • 1226-0851(pISSN)
  • /
  • 2234-3768(eISSN)
한국생활과학회 (Korean Association of Human Ecology)
권호 표지
DOI QR코드

DOI QR Code

화장태도, 신체가치, 의복행동 간의 관계 연구

The study of the relationship among make-up attitude, body-related value, and clothing behavior

  • 정미실 (동국대학교 경주캠퍼스 가정교육과)
  • Chung, Mi Sil (Dept. of Home Economics Education, Gyeongju Campus of Dongguk University)
  • 투고 : 2013.05.22
  • 심사 : 2013.08.05
  • 발행 : 2013.08.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study was to examine the influence of make-up attitude and body-related value on clothing behavior. The subjects were 315 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, multiple regression analysis and t-test. The major results of this study were as follows: First, four factors of make-up attitude were identified: pursuit of confidence, sociality, self-satisfaction, and positive image. Second, the subjects were categorized into three different types of groups according to make-up attitude and body-related value, respectively: high involvement type, low involvement type, and middle involvement type. Third, there was significant difference among three groups which were segmented by each make-up attitude and body-related value on clothing behaviors (sexual attractiveness, showing off, body-enhancement). Fourth, a significant positive correlation was found among four factors of make-up attitude and body operatability with clothing behaviors. Fifth, the important variables that affected the clothing behaviors were pursuit of confidence, self-satisfaction, and positive image of make-up attitude. Sixth, body-inclination significantly influenced sexual attractiveness of clothing behavior, whereas body-related value, unlike make-up attitude, only had marginal influence.

키워드

참고문헌

  1. Baek, K. J. & Kim, M. Y.(2004). Make-Up behavior and influential factors: Focusing on clothing involvement, age and face satisfaction. Journal of the Korean Society of Clothing and Textiles, 28(7), 892-903.
  2. Bak, M. H. & Park, O. L.(2003). A study on female university student's the relationship of make-up behaviors and clothing behaviors a comparison analysis components, Unpublished master thesis, Kyungsung University, Busan.
  3. Cho, S. M.(1999). The effects of sociocultural attitude toward appearance and body images on clothing benefits sought. Unpublished doctoral dissertation, Yonsei University, Seoul.
  4. Choi, S. K. & Kang, K. J.(2007). The make-up behavior and effect of psychological expectation after the make-up according to demographics and contact with media of woman. Journal of The Korean Society of Fashion Design, 7(1), 81-95.
  5. Chung, M. S.(2011). The effects of vanity and marital satisfaction on clothing behavior. Journal of the Korean Society of Clothing and Textiles, 35(3), 347-358. https://doi.org/10.5850/JKSCT.2011.35.3.347
  6. Chung, M. S. & Lee, K. S.(2007). The influence of aesthetic surgery attitude, self-esteem and body image on clothing behavior. Journal of the Korean Home Economics Association, 45(7), 131-140.
  7. Gim, W. S. & Cha, J. H.(2006). Body-related values and consumer behavior: An Exploratory study for scale development. Korean Journal of Consumerand Advertising Psychology, 7(3), 455-485.
  8. Gim, W. S. & Cho, O. K.(2009). Relationships among body-related values, body images and intension about cosmetic surgery in yoga teachers and college women. Korean Journal of Consumer and Advertising Psychology, 10(4), 611-632.
  9. Gim, W. S. & Kim, H. J.(2005). Effects of body image on body-related consumption in female. Korean Journal of Consumer and Advertising Psychology, 6(3), 27-40.
  10. Gim, W. S. & Kim, J. S.(2007). Body-related values and body-esteem in east asian women: A cross-national study focusing on Korean, Chinese, and Japanese college students. Korean Journal of Psychological and Social Issues, 13(4), 113-134.
  11. Gim, W. S. & Ryu, Y. J.(2007). Development and validation of body-related value scales: Body value inventory-operatibility and body value inventory-inclination. Korean Journal of Psychology, 26(1), 1-21. https://doi.org/10.15842/kjcp.2007.26.2.001
  12. Gim, W. S., Ryu, Y. J. & Kwon, J. H.(2009). The effect of body value on appearance-management behaviors: Focusing on mediation effect of sociocultural attitude toward appearance(SATA) and appearance orientation. Korean Journal of Consumer and Advertising Psychology, 10(3), 581-600.
  13. Ha, C. Y., Koh, A. R. & Chung, M. S.(2005). Female adolescents' clothing behavior and hair style attitude as related to sensation seeking and body image, Journal of the Korean Society of Clothing and Textiles, 29(5), 715-726.
  14. Ha, J. K.(2009). Clothing and make-up behavior by appearance management motive. Korean Journal Community Living Science, 20(3), 385-396.
  15. Hiroto M. H.(2002). Adornment and transformation in makeup. Journal of the Korean Society for Clothing Industry, 4(1), 5-10.
  16. Hwang, J. S. & Kim, Y. H.(2006). The effect of appearance management on body image and psychological well-being. The Journal of the Korean society of costumes, 56(3), 143-155.
  17. Jeon, K. R.(2002). A Study on the need, self-esteem, aesthetic surgery attitude and clothing attitude of female. Unpublished doctoral dissertation, Sungshin Women's University, Seoul.
  18. Jo, K. Y. & Yoo, T. S.(1997). The mutual relations of self-efficacy proximity of cosmetics to self and proximity of clothing to self. The Journal of the Korean society of costumes, (32), 183-200.
  19. Jung, M. S.(1996). The awareness of sexual allusion and receptivity of males on females' sensuous clothing. Journal of Science for Better Living, 5, 1-16.
  20. Jung, B. H.(2008). The make-up and the humanbeing's eroticism. Journal of the Korean Society of Fashion & Beauty, 6(2), 104-110.
  21. Kahng, H. W., Lee, K. S., Koh, A. R., Chung, M. S., Nam, M. W. & Kim, Y. J. (2012). The social psychology of clothing. Seoul: Kyomun Public. 1.
  22. Kim, C. M.(1996). A study on the relationships of values and consumption behaviors. Unpublished doctoral dissertation, Korea University, Seoul.
  23. Kim, H. H. & Yoo, T. S.(2002). A Study of the make-up behaviors and consumers anxiety in purchasing cosmetics of the female high school student. Journal of the Korean Society of Clothing and Textiles, 26(2), 251-262.
  24. Kim, H. S., Lee, S. K., Cho, S. K. & Moon, J. E. (2009). Style making. Seoul: Kyomun Public. 64.
  25. Kim, J. S.(2005). The effect of make-up on the self-concept in the female college students. Journal of the Korean Society for Clothing Industry, 7(6), 633-640.
  26. Kim, K. B. & Cha, Y. R.(2006). Sociocultural meaning of makeup and beauty of Korean women's self-concept. The Korean Journal of Woman Psychology, 11(1), 107-123.
  27. Kim, K. K., Lee, K. S. & Chung, M. S.(2001). The effects of self-esteem and sociocultural attitude toward appearance on clothing behavior. Journal of the Korean Home Economics Association, 39(9), 95-102.
  28. Kim, K. K. & Lee, S. N.(1989). The relationships between masculine gender role stress and clothing behavior of male students in Seoul. Journal of the Korean Society of Clothing and Textiles, 13(4), 339-346.
  29. Kim, Y. S.(2004). A study on the benefits sought and use of cosmetics, Journal of the Korean Society of Costume, 54(2), 95-104.
  30. Ko, E. J. & Jang, N. K.(2003). Suggestions for fashion marketing strategy based on a study of adolescents' body image and clothing behavior by the age and gender, Journal of the Korean Home Economics Association, 41(12), 13-26.
  31. Lee, H. J. & O, I. U.(2010). The use of cosmetics in high school girls divided and grouped according to interest in make-up and make-up behavior. Journal of the Korean Society of Cosmetology, 16(2), 495-504.
  32. Lee, H. S.(2002). The study of the make-up image and self-consciousness as the social and psychological expected effects of the make-up. Unpublished doctoral dissertation, Kyung Hee University, Seoul.
  33. Lee, J. Y. & Park, K. S.(2011). The effect of self-monitoring and self-consciousness to cosmetic attitude. The Research Journal of the Costume Culture, 19(4), 766-779.
  34. Lee, K. H.(1991). Body image and self-esteem of women considering aesthetic plastic surgery. Unpublished master thesis, Ewha Women's University, Seoul.
  35. Lee, M. S.(2000). The effect of TV media on body images, clothing behaviors and star-entertainer imitation behaviors. Unpublished doctoral dissertation, Chungnam National University, Daejeon.
  36. Lee, M. S. & Song, K. J.(2009). The effects of attitudinal body image and plastic surgery attitude on clothing behavior. Korean Journal of Human Ecology, 18(2), 441-449. https://doi.org/10.5934/KJHE.2009.18.2.441
  37. Lee, S. J.(1993). A study of the preference of mini-style according to body cathexis and the stress recognition level for a group of adult women, Kunkuk University, Seoul.
  38. Lee, S. J., Jeon, Y. S., Kim, J. S., Lee, J. Y. & Park, C. M.(2001). A study on women's make-up state and knowledge and attitude toward make-up. Journal of the Korean Society of Cosmetology, 7(3), 39-53.
  39. Park, E. H. & Ku Y. S.(2012). Lifestyle, fast fashion attitude, and cosmetics behavior according to college students' pursuit of clothing benefits typology. Journal of Fashion Business, 16(1), 121-136. https://doi.org/10.12940/jfb.2012.16.1.121
  40. Park, S. H.(2002). A study on the relationship between women's cosmetic behavior and MBTI personality types. Journal of the Korean Society of Cosmetology, 8(1), 61-69.
  41. Park, S. Y., Lee, J. M. & Lim, S. J.(2001). Adolescents' self-esteem and materialism as related to clothing and food behavior. Journal of the Korean Home Economics Association, 39(8), 1-18.
  42. Seo, H. W.(2003). The effect of female adolescents' self-images on clothing behavior and brand loyalty. Unpublished master thesis, Yonsei University, Seoul.
  43. Sin, H. S. & Rhee, Y. S.(2012). A Study on the typological Analysis of consumer groups by make-up attitudes. Journal of the Korean Society of Cosmetology, 18(5), 1029-1037.
  44. Song, K. J. & Kim, J. S.(2005). The effects of body image measured by multi measurements on body modification, self concept, and clothing behavior. Journal of the Korean Society of Clothing and Textiles, 29(3), 391-402.
  45. Song, M. J.(1991). A Study on the traditional cosmetology culture. Unpublished master thesis, Ewha Women's University, Seoul.
  46. Yang, Y & Lee, E. J.(2002). The comparison of male and female college students' value system and recognition of importance in product attributes. Korean Journal of Consumer and Advertising Psychology, 3(1), 63-87.
  47. Yu, H. J.(2008). A study on the image makeup of working women in their 20s and 30s. Unpublished master thesis, Hannam University, Daejeon.

피인용 문헌

  1. Analysis of previous researches on beauty attitude vol.24, pp.6, 2016, https://doi.org/10.7741/rjcc.2016.24.6.756