Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Research about Influence of Physical Service Educational Environment on Self-Esteem and Company's Loyalty -On the Physical Evidence of Education Service-

물리적환경이 자긍심과 기업애호도에 미치는 영향에 관한 연구 -서비스관련 대학교육환경을 중심으로-

  • Kang, Mi-Ra (Division of Airline Service, Baek-Seok Art University)
  • 강미라 (백석예술대학교 항공서비스과)
  • Received : 2013.12.01
  • Accepted : 2013.12.20
  • Published : 2013.12.28
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Abstract

Recently, Universities's idea of employment are activity discussed. Especially, Service oriented departments' argument about the curriculum and the environment tests its accomplishment with value in employment. Therefore, this study has been done on the department of airline service which has representation of employment. This study determines the condition and the position of the department of airline services that it estimates the future service orientation in organizations placing education. It appeared that self-esteem affected Physical environment, and service effect quality as a company's loyalty. Accordingly, to improve self-esteem working staff in service should be improved. And other various measures education service quality, self-esteem, and company's loyalty should be taken as well.

최근 들어 대학들은 취업률에 총력을 기울이고 있다. 특히, 취업분야와 관련한 실무지향적 학과들의 교육과정 및 환경에 대한 논거는 취업이라는 가치관에 그 성과를 측정하고 있는 실정이다. 이는 기업인재 지향적 학습 및 교육이 취업으로 이어지는 결과에서 지인한 것이다. 항공서비스과는 대표적인 예이다. 이에 본 연구는 국내대학 항공서비스과 학생들을 대상으로 물리적 교육환경이 자긍심 및 기업애호도에 미치는 영향을 알아보고자 한다. 분석결과 물리적환경이 높을수록 자긍심이 올라가는 것으로 나타났으며, 이러한 자긍심은 기업애호도에 긍정적인 영향을 미치고 있는 것으로 나타났다.

Keywords

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