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스마트폰 구매 결정 요인과 선호도 분석에 관한 연구

A Study on the Smartphone Purchase Decision Factors and Preferences Analysis

  • 정순석 (한국교통대학교 산업경영공학과) ;
  • 김광수 (한국교통대학교 산업경영공학과)
  • Chung, Soon Suk (Dept. of Industrial and Management Engineering, Korea National University of Transportation) ;
  • Kim, Kwang Soo (Dept. of Industrial and Management Engineering, Korea National University of Transportation)
  • 투고 : 2013.10.02
  • 심사 : 2013.12.04
  • 발행 : 2013.12.31

초록

The number of domestic smartphone users exceeded 30 million people, and the time in the future everyone will use a smartphone that will come with ago. Past purchase decisions, related research and product from the competition between the past case and the relevant literature for the smartphone market smartphone type to derive a purchase decision factors in the decision to purchase any difference between the factors. Literature and practices through performance, switching costs, product loyalty, design, brand, after-sales service, the price more than 7 variables were analyzed. One hundred people surveyed, respectively, did not obtain the response of a variety of ages and occupations, age of the sample used in the analysis of this study, and is concentrated as a student at the university of smartphones used to facilitate users analysis was done. We expect smartphone companies and related companies to be able to give guidelines for effective technology management.

키워드

참고문헌

  1. Kidoo Kang, A Study on the Factors of Service Quality and Customer Satisfaction, Graduate School of Joongang University, 1997.
  2. Junghoo Kang, A Study on the Effect of Mobile Phone Repurchase Intention for the After-Sales Service Satisfaction, Graduate school of Dankook University, 2008.
  3. Keonghee Jung, A Study on the Evaluation of Quality Service, Graduate School of Keonghee University, 2010.
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피인용 문헌

  1. 스마트폰 구매결정 요인이 고객만족에 미치는 영향 : 연령과 성별 조절 효과 분석 vol.40, pp.1, 2017, https://doi.org/10.11627/jkise.2017.40.1.022
  2. 스마트폰 구매결정 요인이 재구매 의도에 미치는 영향 vol.40, pp.2, 2013, https://doi.org/10.11627/jkise.2017.40.2.001