DOI QR코드

DOI QR Code

The effect of technology readiness on the usage of Smart Entry Service

기술준비도가 자동출입국 심사시스템 사용의도에 미치는 영향에 관한 연구

  • 최진호 (한국항공대학교 대학원 항공경영학과) ;
  • 박진우 (한국항공대학교 대학원 항공경영학과)
  • Received : 2013.10.18
  • Accepted : 2013.12.18
  • Published : 2013.12.31

Abstract

This paper seeks to investigate the effect of technology readiness on the usage of smart entry service. The questionnaires were distributed to passengers who were experience with smart entry service and structural equation modeling was utilized to analyze the data. The results revealed that optimism had a positive impact on perceived usefulness and insecurity had a negative effect on perceived enjoyment. Perceived ease of use had a positive impact on perceived enjoyment, perceived usefulness and intention to use. In addition, perceived usefulness had a positive impact on intention to use. The results from this paper can be used as basic knowledge for developing the smart entry service activation plan.

Keywords

References

  1. Davis, F., Bagozzi, R., & Warsaw, P. "User acceptance of computer technology : A comparison of two theoretical models," Management Science, 35(8), 1989, 982-1003. https://doi.org/10.1287/mnsc.35.8.982
  2. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. "Extrinsic and intrinsic motivation to use computers in the workplace," Journal of Applied Social Psychology, 22, 1992, 1111-1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
  3. Guhr, N., Loi, T., Wiegard, R., & Breitner, M. H. "Technology Readiness in Customers' Perception and Acceptance of M(obile)-Payment: An Empirical Study in Finland, Germany, the USA and Japan," International Conference on Wirtschaftsinformatik, Leipzig, Germany, 2013.
  4. Hirschman, E. C. "Innovativeness, novelty seeking, and consumer creativity," Journal of Consumer Research, 7(3), 1980, 283-295. https://doi.org/10.1086/208816
  5. Igbaria, M., Parasuraman, S., & Baroudi, J. J. "A Motivational Model of Microcomputer Usage," Journal of Management Information Systems, 13(1), 1996, 127-143. https://doi.org/10.1080/07421222.1996.11518115
  6. Kim, D. Y. "The influence of service features and technology readiness on the motives and intentions of telematics," Master thesis, Kyungpook National University, 2010.
  7. Lam, S. Y., Chiang, J., & Parasuraman, A. "The Effects of The Dimenstions of Technology Readiness on Technology Acceptance: An Empirical Analysis," Journal of Interactive Marketing, 22(4), 2008, 19-39.
  8. Lin, C. H., Shih, H. Y., & Sher, P. J. " Integrating Technology Readiness into Technology Acceptance: The TRAM Model," Psychology & Marketing, 24(7), 2007, 641-657. https://doi.org/10.1002/mar.20177
  9. Moon, J., & Kim, Y. "Extending the TAM for a world-wide-web context. Information and Management", 38(4), 2001, 217-230. https://doi.org/10.1016/S0378-7206(00)00061-6
  10. Netemeyer, R. G., McKee, J. S. B., & McMurrian, R. "An Investigation into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling," Journal of Marketing, 11(2), 1997, 49-58.
  11. Ok, L. M. "The Effects of Technology Readiness on the Usage Intention of Social Shopping," Master thesis, Hanyang University, 2011.
  12. Parasuraman, A. "Technology Readiness Index(TRI) : A multiple-item scale to measure readiness to embrace new technologies," Journal of Service Research, 2(4), 2000, 307-320. https://doi.org/10.1177/109467050024001
  13. Rogers, E. M. "Diffusion of Innovation(4th ed.)," 1995.
  14. Venkatesh, V. A. "Determinants of perceived ease of use: Integration control, intrinsic motivation, and emotion into the technology acceptance model," Information Systems Research, 25(1), 2000, 71-102. https://doi.org/10.1016/S0306-4379(00)00009-0
  15. Walczuch, R., Lemmink, J., & Streukens, S. "The effect of service employees' technology readiness on technology acceptance," Information & Management, 44(2), 2007, 206-215. https://doi.org/10.1016/j.im.2006.12.005