Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Wearing and Purchase Conditions of Dance Sportswear

댄스스포츠웨어의 착용 및 구매실태 조사

  • Han, Eunju (Dept. of Clothing & Textile, Pusan National University) ;
  • Lee, Jeongran (Dept. of Clothing & Textile, Research Institute of Ecology for the Elderly, Pusan National University)
  • 한은주 (부산대학교 의류학과) ;
  • 이정란 (부산대학교 노인생활환경연구소)
  • Received : 2013.08.16
  • Accepted : 2013.09.27
  • Published : 2013.12.30
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Abstract

This study is aimed to examine the wearing, the clothing satisfaction and the actual purchase conditions of dance sportswear for females in their 20s~50s in order to provide a basic resource for the development of motion functionality and emotionally suitable dance sportswear. As a result, females in their 50s are considered with higher percentages of participation and more than half of them participated in the Latin American sports dance. As for the frequency of activities per week, 1~2 times per week is the largest portion with the main purpose of health and diet for all age levels. Participants with more than 3 years of experience have more proper clothing as compared with those less than 1 year of experience. The most inconvenient point is the rolling up of the upper clothes in the case for two pieces of clothing. The purchase frequency of dance sportswear is once or twice per year which shows no differences for all age levels and the repurchase period is considered to be long. As for price, items less than 50,000 won hold the highest portion which meant that they preferred low priced clothing. When they purchase dance sportswear, more than 80% of the participants consider design and materials as the most important factors.

Keywords

References

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