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모바일 전자정부 서비스 수용의도의 영향요인에 관한 연구

An Empirical Study on the Influencing Factors of Intention to Adoption of Mobile Government Service

  • 투고 : 2012.09.20
  • 심사 : 2013.04.25
  • 발행 : 2013.09.30

초록

Mobile technology is accelerating innovative changes across all fields of our society as well as business environments. Especially, demands on mobile government (M-government) services have been increased gradually since e-government has improved national administration services dramatically. However, high-quality services which are acceptable to may users are not actually supplied because technical issues such as security on mobile e-government services have not solved and governance policy was not established yet. Previous studies show that most researches are devoted to technical ones or limited to theoretical exploratory study. As a result, developing useful guidelines which are practically and theoretically proved is one of the very important research issues. This study reviews the previous research works such as concept of mobile, e-government, M-government, technical trends of mobile, market situations, present status, and various case studies. And then we develop a research model with five factors, twenty four variables and seventy six measurement for measuring the influencing factors to adoption of M-government services. The model is composed of total 16 hypotheses, 22 variables, and 76 measurements. The model is analyzed by using statistical package SPSS (18.0) and AMOS (18.0) together with structural equation method based on 294 samples. The results show that the model is valid and there are statistically significant influence between ease of use and usefulness, ease of use and user's satisfactions, usefulness and intent of re-use, and user's satisfactions and intent of re-use, excepting usefulness and user's satisfaction, ease of use and intent of re-use did not affect significant influences. Especially, service quality, system quality, and relationship quality are identified as influencing factors to adaption of M-government service. The results are expected to provide a theoretical research framework which generate new research issues in M-government service area. It also can provide an useful guidelines to practical experts in successfully implementing M-government services. Further research directions are as follows. User's intents have to be studied in details by classifying users by individual, enterprise, and government as well as developing a new hypothetical model. Since M-government service is at the initial stage, longitudinal studies have to be conducted to trace the peoples' need in order to develop new high-quality mobile services.

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피인용 문헌

  1. G4C 스마트 앱 서비스 특성이 사용의도에 미치는 영향: 한·중 비교 분석을 중심으로 vol.12, pp.11, 2013, https://doi.org/10.15722/jds.12.11.201411.85
  2. SNS 사용자의 개인적·사회적 특성이 지속적 사용의도에 영향을 미치는 요인 : 생활 공유형 SNS를 중심으로 vol.23, pp.2, 2013, https://doi.org/10.21219/jitam.2016.23.2.207
  3. The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea vol.57, pp.5, 2013, https://doi.org/10.1177/0047287517708255
  4. An Effect of Information System Quality of BRIS on Perceived Usefulness and User's Continuous Use Intention vol.11, pp.2, 2013, https://doi.org/10.14771/aim.11.2.2
  5. 배달앱 서비스의 온·오프라인 품질요인이 지속이용의도에 미치는 영향 vol.29, pp.3, 2013, https://doi.org/10.5859/kais.2020.29.3.215