The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Productivity Change and Relative Efficiency of Korean Professional Baseball Teams

한국 프로야구 구단의 상대적 효율성 및 생산성 변화

  • 원도연 (연세대학교 스포츠레저학과) ;
  • 강호정 (배재대학교 경영학과) ;
  • 황선환 (서울시립대학교 생활체육정보학과)
  • Received : 2012.07.23
  • Accepted : 2012.08.10
  • Published : 2012.08.28
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Abstract

Most of professional baseball teams are not good for business condition because of operation costs in spite of support of mother company. This study measured the relative efficiency and productivity change of the Korean professional baseball teams using DEA model and Malmquist Index for 2006-2008. The main results of this study can be summarized as follows. First, in case of efficiency of CCR for 2006-2008, the number of efficient professional baseball teams(CCR value is one) are two(Doosan Bears, Samsung Lions), two(Doosan Bears, SK Wyberns), two(Lotte Giants, LG Twins) respectively. Second, in case of efficiency of BCC for 2006-2008, the number of efficient professional baseball teams(BCC value is one) are three(Doosan Bears, Samsung Lions, LG Twins ), four(Doosan Bears, SK Wyberns, Samsung Lions, Kia Tigers), four(Lotte Giants, LG Twins, SK Wyberns, Samsung Lions) respectively. Third, average of Malmquist Index representing productivity change for 2006-2008 are 1.0615, 1.0293 respectively. These values mean increase of productivity. Results of this study can be used by inefficient professional baseball teams to improve inefficiency.

모기업 지원과 관중 증가 등에 힘입어 최근 3년간 프로야구 구단들의 평균 매출액은 꾸준히 증가하는 추세에 있다. 그럼에도 불구하고 선수단 운영비등의 비용 증가분을 따라가지 못해 대부분의 프로야구 구단들은 경영상태가 좋지 않기 때문에 효율성 제고가 필요하다. 본 연구는 DEA 모형과 Malmquist Index를 이용하여 2006년부터 2008년까지의 한국 프로야구 구단들의 상대적 효율성과 생산성 변화를 측정하였으며, 본 연구결과는 다음과 같다. 첫째, 규모의 수익불변을 가정하는 CCR 효율성 결과는 2006년의 경우 효율적인 프로구단은 두산베어스와 삼성라이온즈, 2007년의 경우 효율적인 프로구단은 두산베어스와 SK와이번스, 2008년의 경우 효율적인 프로구단은 롯데자이언츠와 LG트윈스로 나타났다. 둘째, 규모의 수익가변을 가정하는 BCC 효율성 결과는 2006년의 경우 효율적인 프로구단은 두산베어스와 삼성라이온즈 및 LG트윈스, 2007년의 경우 효율적인 프로구단은 SK와이번스, 두산베어스, 삼성라이온즈와 KIA타이거즈, 2008년의 경우 효율적인 프로구단은 롯데자이언츠, LG트윈스, SK와이번스, 삼성라이온즈로 나타났다. 셋째, 생산성 변화결과를 살펴보면 2006-2007 기간의 Malmquist Index의 평균은 1.0615, 2007-2008 기간의 Malmquist Index의 평균은 1.0293으로 나타나 생산성 향상을 보였다.

Keywords

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