Abstract
This study finds that housing consumers importantly consider such economic factors as investment prospects and housing costs in choosing their residence. On the other hand, socio-psychological factors except safety were considered little important. The findings of this study implies that consumers seriously consider tangible and concrete aspects in purchasing a unit of housing. Housing consumers also value of convenience of the transportation system, living environment, and education facilities. Housing preference classified by respondent groups, sex, age, income, and housing ownership was investigated in this study. Men, the aged, and the rich relatively think of economic factors such as investment prospects while women relatively value much of convenience of transportation, safety, and living environment.