Journal of Information Technology and Architecture (정보화연구)

Korea Institute of Enterprise Architecture (한국엔터프라이즈아키텍처학회)
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Scenario-based Business Strategy Process: focused on the Developing MVNO Market Scenarios and Strategies in Korean Mobile Service Market

시나리오 기반 전략 프로세스: 이동통신시장에서 MVNO 시장 시나리오 중심으로

  • Published : 2012.09.30
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Abstract

Scenarios are an effective tool for supporting a company to be successful in its increasingly complex, changing business environment. They are especialy effective in dealing with uncertainties. This paper show how business managers or supervisors can develop scenario-based business strategies. This is explained by the case study of MVNO (Mobile Virtual Network Operator) in Korean mobile service market. In addition, we discuss on theoretical background of scenario- based management and describe the integration of scenarios into process of strategic management. This includes specific methodological approaches to identify the key factors and logics for scenario building, to develop new strategies.

시나리오 방법론은 빠르고 복잡하게 변화화는 경영환경 하에서 기업을 지원해 주는 가장 효과적인 툴 중에 하나이다. 특히, 시나리오 방법론은 불확실한 상황에서 의사결정시 보다 효과적이다. 이 논문은 기업의 관리자들이 어떻게 시나리오 기반의 기업 전략을 수립 할 수 있는지 보여 준다. 한국의 무선 통신 서비스 시장의 가상 이동 망 사업자 (MVNO: Mobile Virtual Network Operator)의 사례를 들어 설명하였다. 또한, 시나리오 기반 관리에 대한 이론적 고찰을 하였으며, 전략적 관리 프로세스에 시나리오 방법론을 통합하는 방법론에 대해 논의하였다. 특히, 시나리오에서 상황을 결정짓는 다양한 중요 요소들과 흐름들을 새롭게 고안된 방법론을 통하여 발견하였고, 이를 통해 새로운 전략들을 도출하였다.

Keywords

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