Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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An Observation on Phenomenon of Image Construction Using Architecture Space in Contemporary Fashion

현대패션에 나타난 건축 공간을 활용한 이미지 구축현상 고찰 - 아르마니 그룹, 프라다, 콤므 데 가르송을 중심으로 -

  • Park, Shinmi (Theoretical Enquire Studio (Contemporary Fashion), Research Department of Visual Arts, University of Sydney)
  • Received : 2012.05.02
  • Accepted : 2012.09.03
  • Published : 2012.11.30
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Abstract

Contemporary fashion broadens its image in relation with architecture and incorporates architecture in its creative field. The aim of this research is to investigate the characteristics of 'architecture for fashion' in a social context and to verify the collaborative characteristics of post-1990s fashion and architecture. This paper describes architecture as a means of expressing contemporary style and identifies social consequences resulting from this. While high fashion in the early to mid-twentieth century followed a similar trend evident in architecture to directly apply architectural elements into the creativity of the works, high fashion from 1990 extended its creative field by using architecture to symbolically represent its image and style. In line with the possibility for fashion shows to be considered as a performance art, the potential of collaboration between architecture and fashion as an installation with audience participation is discussed. Architecture, for fashion, provides significant grounds for fashion to be recognized as a parallel, independent sphere of art. Contemporary fashion, either by itself or through collaboration with architecture, comprehends space in its zone of creation. The collaborative characteristics of post-1990s fashion and architecture is verified through case studies of the three fashion houses, 'Armani Group', 'PRADA' and 'Comme des Garςcons.'

Keywords

References

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