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개방형 협업을 통한 서비스 혁신 방법론의 사례 연구 : 국내 제조기업 M사의 서비스화 사례

The Case Study of Open Collaboration Innovation Methodology(OCIM) : Servicitization of Local Manufacturing Company M

  • 투고 : 2011.08.09
  • 심사 : 2011.08.16
  • 발행 : 2011.08.31

초록

국내 유아식 및 유제품 제조기업의 선두주자인 M사는 출산율의 감소로 인한 시장 규모 축소, 외산 분유의 유입 증가, 심화되는 경쟁사와의 내수시장 경쟁으로 인하여 점점 성장률이 침체되는 경향을 보이고 있었다. 이러한 환경 가운데 M사는 개방형 협업을 통한 서비스 혁신 방법론을 활용하여 새로운 서비스 혁신의 기회를 마련하였다. 그 결과, 외부 이해관계자와의 협업을 통해 서로가 필요한 가치를 상호 교환하고, 외부 자원과 내부의 축적된 기술적 역량을 연결함으로써 차별화된 서비스를 만들 수 있었다. 본 논문에서는 기업 외부의 자원을 활용하여 신 서비스를 개발한 M사의 "개방형 협업을 통한 서비스 혁신 방법론(Open Collaboration Innovation Methodology, OCIM)"의 활용을 중심으로 서술되었다. 또한, 방법론을 적용할 때에 나타난 한계점과 실제 적용할 때 고려해야 할 사항들과 향후 연구의 방향이 수립되었다.

The growth rates of manufacturer M, the domestic market leader in the infant formula and dairy industry, has slowed because of the market reduction which is caused by the falling birth rates, the increasing growth in import of foreign~made infant formula and fierce competition with other rivals in domestic market. In this situation, they find a way to make new opportunities of service innovation by using 'Open Collaboration Innovation Methodology(OCIM)'. As s result, they can provide their customers with the differentiated service which is created by collaborating with the external partners, exchanging the value each other and connecting the accumulated internal capabilities to the external resources. This study focused on the application of the Open Collaboration Innovation Methodology which is used to the manufacturer M's servicitization. Also it is described in the direction of forth study based on the limits that occurred when the M company use the methodology and the matters that have to be considered when other companies apply the methodology.

키워드

참고문헌

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