Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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Customer's Satisfaction of Agriculture Consulting and Customer's Satisfaction Level: Case of the Rural Development Administration

농업기술 컨설팅 만족도 분석 -농촌진흥청 현장지원단 사례-

  • 이춘우 (농촌진흥청 국립식량과학원) ;
  • 김이기 (농촌진흥청 국립식량과학원)
  • Received : 2011.10.12
  • Accepted : 2011.12.10
  • Published : 2011.12.30
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Abstract

It might be considered as difficult process to apply current researching technology to the fields of agriculture. Before the 80's, distributing brochures and pamphlet and direct visits to farmers were the only means used for research. But as society evolved, so did the methods. Media began to its place in the process. This study's main objective was to identify how farmers solve the problem on farming itself and also on how they improve customer-satisfaction. The Service Consultation Center of Rural Development Administration totaled up 19,666 cases of farmers's inquiries on 2010 by internet surveys, phone-calls and by post. Customer satisfaction scored highest on horticulture (39.5%), being followed by rice(23.2%) and other crops.

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References

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