Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Recognition of Business Failure and Sucess of Entrepreneurial Intention of University Students

대학생의 창업 성공과 실패에 대한 인식이 창업의도에 미치는 영향에 관한 연구

  • Ha, Kyu-Soo (The Graduate School of Venture, Hoseo University) ;
  • Jung, Yoon-Baik (The Graduate School of Venture, Hoseo University)
  • 하규수 (호서대학교 벤처전문대학원 벤처경영학과) ;
  • 윤백중 (호서대학교 벤처전문대학원 벤처경영학과)
  • Received : 2011.03.17
  • Accepted : 2011.08.11
  • Published : 2011.08.31
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Abstract

The main purpose of this study is to find out the attitude of university students on start-up business. The premise of this study is that the recognition on business success and failure is not the same for college students. The focus on this study is analyzing the relations of expectation of students on business start-up and on entrepreneurial intention. The result of the study is as follows. First, the expectation to the business success has positive effect on entrepreneurial intention, while the expectation to the business failure has negative effect on entrepreneurial intention. Second, the negative expectation to the market condition has negative effect on entrepreneurial intention as a control variable. The result of the survey is meaningful that the entrepreneurial intention is affected by the tendency of the business failure factors.

창업은 거시적인 측면에서는 고용을 창출하여 국가경제의 근간을 이루는 기능을 담당하지만 개인의 측면에서는 소득원의 역할을 담당하기 때문에 창업의도를 파악하기 위해서는 개인적인 측면에서 경제적인 성과가 매우 중요한 요소로 작용할 수 있다. 본 연구는 창업에 대한 성공과 실패에 대한 태도가 창업에 미치는 영향력을 분석하고자 한다. 본 연구의 연구 결과는 다음과 같이 요약할 수 있다. 첫째, 창업의 성공에 대한 태도는 창업의도에 정적인 영향력을 나타내고 있으며, 반면 실패에 대한 창업 태도는 창업의도에 부적인 영향력을 보여주고 있다. 둘째, 시장전망이 창업의도에 미치는 조절변수의 영향력을 살펴본 결과 실패와 시장전망의 상호작용에서 부정적인 영향력을 나타났다. 본 연구결과 실패라는 부정적인 요소가 창업의도에 영향을 중요한 원인으로 규명되었으므로 실패를 극복할 수 있는 창업교육이 필요하다.

Keywords

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