한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제35권7호
  • /
  • Pages.761-774
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  • 2011
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  • 1225-1151(pISSN)
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  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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인터넷 쇼핑 시 중요하게 고려하는 의류상품 구매후기 정보에 관한 탐색적 연구

An Exploratory Study of Important Information on Consumer Reviews in Internet Shopping

  • 홍희숙 (제주대학교 자연과학대학 의류학과) ;
  • 진인경 (제주대학교 자연과학대학 의류학과)
  • Hong, Hee-Sook (Dept. of Clothing & Textiles, Jeju National University) ;
  • Jin, In-Kyung (Dept. of Clothing & Textiles, Jeju National University)
  • 투고 : 2011.01.14
  • 심사 : 2011.04.07
  • 발행 : 2011.07.31
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초록

This study investigated the consumer review information considered important by consumers when making a purchase decision to buy apparel products online. Data were collected through focus group interviews. Eleven females in their 20s and 30s, who have extensive experience in reading consumer reviews posted on online apparel stores, participated in the study. The consumer review information considered important by participants is the information related to seven product attributes (size, fabric, design, color, sewing, price, and country of origin), seven benefits (functional, financial, esthetic, emotional, social, utilitarian benefits, and product value compared to price) of the apparel product and four store attributes (return/refund, delivery, reputation/credibility, and customer service). The findings from the study can serve as an important tool in developing survey questions in order to evaluate the quality of consumer review information and help online retailers plan methods to improve the quality of reviews.

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피인용 문헌

  1. Motives for Reading Reviews of Apparel Product in Online Stores and Classification of Online Store Shoppers vol.36, pp.3, 2012, https://doi.org/10.5850/JKSCT.2012.36.3.282
  2. Effects of e-reviews on purchase intention for cosmetics vol.22, pp.2, 2013, https://doi.org/10.5934/kjhe.2013.22.2.343
  3. A Study on e-WOM and Satisfaction of Chinese Online Fashion Product Shoppers in Their 20s vol.39, pp.5, 2015, https://doi.org/10.5850/JKSCT.2015.39.5.765
  4. Impact of Review Characteristics on Female Consumer Perceptions of Review Usefulness and Patronage Intent of Online Stores Hosting the Reviews vol.40, pp.6, 2016, https://doi.org/10.5850/JKSCT.2016.40.6.994
  5. Classification of Consumer Review Information Based on Satisfaction/Dissatisfaction with Availability/Non-availability of Information vol.35, pp.9, 2011, https://doi.org/10.5850/JKSCT.2011.35.9.1099
  6. Effects of E-review attributes on Purchase Intention for Fashion Products across E-community Types vol.21, pp.5, 2012, https://doi.org/10.5934/KJHE.2012.21.5.1005