한국조리학회지 (Culinary science and hospitality research)
- 제17권3호
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- Pages.65-75
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- 2011
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
급식업체 소비자의 선택속성이 만족 및 행동의도에 미치는 영향에 관한 연구: 대학교 급식업체 소비자를 중심으로
The Impact of Selection Attributes of School Cafeteria Consumers on Satisfaction and Behavioral Intentions - Focused on University Cafeteria Consumers
- Choi, Soon-Tae (Dept. Culinary and Food Service Management, Graduate School of Kyung Hee University) ;
- Lee, Soo-Bum (Dept. of Hospitality Management, Hotel & Tourism College, Kyung Hee University)
- 투고 : 2011.02.21
- 심사 : 2011.06.14
- 발행 : 2011.06.30
초록
본 연구는 급식업체 소비자를 대상으로 만족과 사후행동에 관한 연관관계를 살펴보고자 하였다. 선행연구를 통해 도출된 14개의 속성을 바탕으로 요인분석과 회귀분석을 통해 만족을 규정하였다. 급식업체 소비자를 대상으로 총 281개의 응답을 확보하였고, SPSS 18.0 ver을 활용하였다. 요인분석결과 베리맥스 회전방식을 채택하였으며, KMO값은 0.634,
The purpose of the study was to explore the relationship between satisfaction and future behavior intention of cafeteria users. Respondents of the research were cafeteria users in major colleges in Kyunggi province. A total of 300 questionnaires were distributed between October 1, 2010 and October 20, 2010 but only281 questionnaires were used for the analysis. Based on 14 selection attributes, factor analysis showed that the KMO value of 0.634, which was extracted by Verimax vertical rotation, and=610.084(p<0.001). In addition, the distributional explanation showed a total of 61.685%. Five factors were obtained as ingredients, food, menu, maintenance, and internal environment factors according to the feature of each variable. The Cronbach value according to confidence and validity tests was 0.703. The explanation was 16.3% and the influence on satisfaction included ingredients, maintenance, and internal environment. The effect on future behavior intention was significant at the level of p<0.001. This study has limitations in that it has generalized the findingson consumers of university cafeterias; therefore, follow-up studies must be conducted.
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