Journal of Information Management (정보관리연구)

Korea Institute of Science and Technology Information (한국과학기술정보연구원 과학기술정보센터)
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A Study on the Factors Influencing Information Sharing in the Social Network Services

소셜네트워크 서비스(SNS)에서의 정보공유에 미치는 영향요인에 관한 연구

  • Shin, Ho-Kyoung (Graduate School of Information, Yonsei University) ;
  • Shin, Ji-Myoung (Graduate School of Information, Yonsei University) ;
  • Lee, Ho (Graduate School of Information, Yonsei University)
  • 신호경 (연세대학교 정보대학원) ;
  • 신지명 (연세대학교 정보대학원) ;
  • 이호 (연세대학교 정보대학원)
  • Received : 2010.09.03
  • Accepted : 2010.11.14
  • Published : 2011.01.30
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Abstract

In this paper, our goal is to examine the factors of user's satisfaction and information sharing in Social Network Services(SNS). Based on the theoretical framework like attachment theory and self-presentation theory, we develop and test a theoretical model, propose hypotheses and analyze the effects of emotional attachment and self-presentation on the satisfaction and information sharing of SNS users. For this research, questionnaire survey was conducted with literature study and the PLS(Partial Least Square) was used to analyze the measurement model and hypotheses testing. The PLS analysis results indicate that emotional attachment affects SNS users' satisfaction and information sharing. Further, information sharing is influenced by self-presentation of SNS users. Practical implications of these findings and future research implications are also discussed.

본 연구에서는 SNS라는 사용자 중심의 온라인 정보서비스를 대상으로, SNS사용자 만족 및 정보공유에 영향을 미치는 요인들을 규명해 보고자 한다. 구체적으로, 애착 이론과 자기표현 이론을 중심으로 사용자들의 SNS에 대한 감정적 애착 및 자아표현이 사용자 만족 및 SNS에서의 정보공유에 미치는 영향을 연구하였다. 본 연구를 위해 문헌연구와 더불어 설문조사를 실시하였으며, 수집된 자료는 PLS(Partial Least Square)를 이용하여 측정모형 및 가설검증을 실시하였다. 분석결과, SNS사용자의 감정적 애착이 사용자 만족 및 정보공유에 긍정적 영향을 미치며, 사용자의 자기표현은 사용자 만족에는 긍정적 영향을 미치나 정보공유에는 유의한 영향을 미치지 않는 것으로 나타났다. 또한 사용자 만족은 정보공유에 대해 긍정적인 영향을 미치는 것으로 나타났다. 이 외에 본 연구결과에 대한 의의 및 한계점을 논의하였으며, 향후 연구에 대한 시사점도 언급하였다.

Keywords

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