한국경영과학회지 (Journal of the Korean Operations Research and Management Science Society)

  • 제36권4호
  • /
  • Pages.17-27
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  • 2011
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  • 1225-1119(pISSN)
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  • 2733-4759(eISSN)
한국경영과학회 (The Korean Operations Research and Management Science Society)
권호 표지

코레일 쿠폰 할인율이 쿠폰 상환기간에 미치는 영향

The Effect of Discount Rates of Korail's Coupon on Redemption Time

  • 투고 : 2011.03.25
  • 심사 : 2011.11.16
  • 발행 : 2011.12.31
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초록

The coupon issued by Korail (Korail's coupon) is characterized by the properties such as a discount rate, an issuing region, a selling region, and a practically discounted rate. The purpose of this study is to investigate their impacts on the redemption time using Log-Normal distribution, and to derive managerial implications for improving Korail's discount program. The result showed that the redemption time was shorter or longer depending a discount rate, an issuing region, a selling region, and a practically discounted rate.

키워드

참고문헌

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