The Product Supply Process Design for Fast Fashion Industry with BPMN

패스트 패션의 상품 공급 프로세스 설계에 관한 연구

  • Park, Hyun-Sung (Department of e-Business Management, Hanyang University) ;
  • Park, Kwang-Ho (Department of Business Administration, Hanyang University)
  • 박현성 (한양대학교 일반대학원 e-Business경영학과) ;
  • 박광호 (한양대학교 경상대학 경영학부)
  • Received : 2011.08.21
  • Accepted : 2011.09.16
  • Published : 2011.09.30

Abstract

This paper suggests the product supply process model based on the store and production capacity, assortment planning and quick response for fast fashion retailers with BPMN. In the fast fashion industry, the standardized business process model is required to respond quickly market trends and customer requirements based on the quantitative and qualitative criteria. Thus we define the product supply processes which incorporate forecasting and assortment plan, cost and profitability of the production, store capacity based on the visual merchandising, and production capacity of the fast fashion retailers. Also we design the key performance indicators to evaluate the effectiveness of these product supply processes. The product supply process model for the fast fashion has great significance in embracing the fast fashion product development process because it presents the holistic view of the product supply process of the fast fashion and provides a performance evaluation mechanism. A case study shows that adopting the processes, a Korean fast fashion company achieves improvement in various performance indicators.

Keywords

References

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