The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Contractor Characteristics, Relationships with Wholesalers, and Wholesalers' Satisfaction

위탁생산업체의 특성, 위탁생산업체-도매업체 관계 형성 및 도매업체 만족도에 관한 연구

  • Seo, Min-Jeong (Dept. of Clothing and Textiles, Hanyang University) ;
  • Lee, Kyu-Hye (Dept. of Clothing and Textiles, Hanyang University)
  • Received : 2010.04.11
  • Accepted : 2010.06.18
  • Published : 2010.06.30
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Abstract

Purposes of this research were to examine characteristics of contractors and the relationship between contractors and wholesalers of apparel products. Influence of such variables on wholesalers' satisfaction was also assessed. Location, reputation and service were factors of contractor characteristics. Dependence, cooperation and power were three factors that were considered for contractor-wholesaler relationship variable. Survey data from 109 wholesalers located in Dongdaemun Fashion Town in Korea was used for analysis. Empirical results confirmed the importance of service factor of contractor characteristics. Service and location of the contractor had positive influence on cooperation. Location had negative influence on power. Reputation had positive direct influence on wholesaler satisfaction. Cooperation between contractors and wholesalers had significant influence on wholesaler satisfaction.

Keywords

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