Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A study on the influence of warning signs perception on consumer behavior.

경고표시 인지정도가 소비자행동에 미치는 영향연구

  • Kim, Chang-Nam (Graduate School of Business Administration, Soongsil University) ;
  • Yoo, Han-Joo (Division of Business Administration, Soongsil University)
  • 김창남 (숭실대학교 대학원 경영학과) ;
  • 유한주 (숭실대학교 경영학부)
  • Received : 2010.03.04
  • Accepted : 2010.07.24
  • Published : 2010.09.30
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Abstract

In this study, the effectiveness of the warning signs was investigated. n order to survey, adult men and women surveyed 131 peoples. Findings are as follows. Warning level, warning statements, warning size, warning location, warning color is influenced consumers' perception level. However, the location of warning labels, the number of alerts, warnings, symbol type, fonts had no impact on the level of perception. In addition, Awareness have a positive impact on repurchase intention and recommend intention.

Keywords

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