DOI QR코드

DOI QR Code

A Study on the Digital robot utilization for implementation Augmented Reality of Interactive Advertisement

양방향 광고의 증강현실 구현을 위한 디지털로봇 활용 연구

  • 최치권 (서일대학 광고디자인과) ;
  • 엄기준 (한양사이버대학교 디지털디자인학과)
  • Received : 2010.08.27
  • Accepted : 2010.09.06
  • Published : 2010.09.30

Abstract

Developments and changes in digital environment based on computer technologies and internet networks enabled us interactive communication for planning and execution through the freedom of 'connection', 'sharing', and 'conversion'. The subject of this study, interactive commercial, might be the core of success based on creation which stems from communication design, revolution in design and technology, and conversion. Communication in modern economy is not optional, but essential. Furthermore, like evolution process up to Augmented Reality from developments of mobile communication technology, or concept in paradigm change, digital interactive commercial means the core of success, not a part of it. Therefore, in order to achieve success in the global competition structure, mobile communication design, revolution, and creation which produce added value shall be working as a base. In order to reach effective communication process performance of interactive commercial media, this study would like to propose building a media commercial system which is realized by human senses. Using this, standardized methods for interactive commercial which can be used together with augmented reality based on digital technology, and for using digital robot contents are available, along with methodology system of their use. In addition, the ultimate goal of this study aims to discover new factors through reorganization of precedent analysis and adaptation based on academic achievement and practical application. And thus, it wants to contribute to practical use of interactive commercial out of augmented reality-based communication in which technology, marketing, and design are integrated to be used in real sense.

Keywords

References

  1. 박종순.이종만, "소비자의 혁신성이 모바일 광고 수용에 미치는 영향에 관한 연구," 디지털산업정보학회 논문지, 제6권 제2호, 2010, pp. 209-224.
  2. Mike Elgan, 증강현실 눈요기는 그만, IDG KOREA 2010 AR guide, p. 15.
  3. Howard Wen, '유행에서 대세로'증강현실 입문 가이드, IDG KOREA 2010 AR guide, p. 2.
  4. 사이언스 올제, 정기간행물, 2007. 7, pp. 44-53.
  5. Marshall McLuhan, "Understanding Media: TheExtensions of Man," Marshall, 1995, pp. 26-41.
  6. Milgam, P. and F. Kishino, "A Taxonomy of Mixed Reality Visual Displays," IEICE Transactions on Information Systems, E77-D(12) 1994, pp. 1321-1329.
  7. 최치권, "아바타의 매트릭스 공간을 위한 GUI디자인 연구," 한양대학교 대학원, 2006, p. 40.
  8. 이하섭, 메타버스 기술의 현주소와 전망, 한-일 메타버스 포럼, 2009.
  9. 김회관, '영상기반 증강현실'의 현재와 미래, IDG KOREA 2010 AR guide, 2010, p. 24.
  10. http://www.geishatokyo.com/jp/ar-figure/
  11. 박종순.이종만, "소비자의 혁신성이 모바일 광고 수용에 미치는 영향에 관한 연구," 디지털산업정보학회 논문지, 제6권 제2호, 2010, p. 211.